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Special Series: Focus. Build. Win. with Andie Hill and John Barrett at Payroc | Episode 443

The fastest way to win more ISO and agent deals isn’t adding more vendors; it’s sharpening the story. We sit down with John Barrett and Andie Hill from Payroc to unpack how a focused core product strategy transformed recruiting conversations, accelerated close rates, and unlocked real wins in the SMB space. This is the third and final episode in our three-part series titled: Focus. Build. Win.

John breaks down the four-part recruiting pitch that sets expectations and gets to fit fast: who Payroc is as a full-service acquirer, what the core solutions do, how infrastructure and culture support…

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