Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Data + Methodology + Operator: How We Build Capacity
Every brand wants more capacity from their growth team. Most try to solve it by adding people or plugging data into ChatGPT. Neither works.
In this episode, Luke breaks down the 3-layer infrastructure behind the Prophit Engine that actually creates capacity:
Layer 1: The Database
Order-level, finance, marketing, and cost data aggregated in one place. Living in the context of your targets and forecast, not just historical performance. Informed by a data set across hundreds of brands and billions in GMV.
Layer 2: Methodology & Context
The layer most people skip. Drop a Statlas dashboard…
The skinny
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