Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How Local Shops Own Their Map Data
Most local businesses treat Google Maps as a billboard, not a database. In this episode, Lucas and Luna break down the often-overlooked power of 'owned' map data — specifically how independent retailers can use Google Business Profile attributes, custom hours, and structured Q&A to bypass algorithmic noise and capture high-intent traffic without paying for ads. We look at a specific case study of a mid-sized hardware store in Austin that increased foot traffic by eighteen percent simply by optimizing their attribute fields rather than chasing review volume. The conversation digs…
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