You Haven't Lost Your Creativity. You've Just Stopped Making Room for It.
Devika started in finance, moved into impact investing, built her first company in London at the intersection of art and social good, and learned some hard lessons about market timing, what investors want, and what happens when you build toward an external vision instead of your own.
Her second company, soal, is a daily art discovery app, and it became something she never planned: a mental health and meaning-making practice for people who didn't know they needed one.
We talk about what it means to let a business reveal itself instead of forcing it into shape, how to tell the difference…
The skinny
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