Latest / The Billionaire Brain® Podcast / Ep177 - The CEO Mind — Why Psychodynamics Is the Missing Link to £100K+ Months and Iconic Wealth.

Transcript

Ep177 - The CEO Mind — Why Psychodynamics Is the Missing Link to £100K+ Months and Iconic Wealth. · The Billionaire Brain® Podcast

• 0:02
  Hey,
• 0:02
  it's
• 0:02
  Dawn
• 0:02
  McGrewer,
• 0:03
  the
• 0:03
  business
• 0:03
  growth
• 0:03
  coach.
• 0:04
  And
• 0:04
  welcome
• 0:04
  to
• 0:05
  dawn
• 0:05
  of
• 0:05
  a
• 0:05
  New
• 0:06
  Era,
• 0:06
  the
• 0:06
  podcast
• 0:07
  where
• 0:07
  we
• 0:07
  talk
• 0:07
  all
• 0:08
  things
• 0:08
  health,
• 0:09
  wealth
• 0:09
  and
• 0:09
  happiness,
• 0:10
  and
• 0:10
  where
• 0:11
  founders
• 0:12
  share
• 0:12
  the
• 0:12
  good
• 0:12
  and
• 0:13
  bad
• 0:13
  and
• 0:13
  ugly
• 0:14
  of
• 0:14
  being
• 0:14
  an
• 0:14
  entrepreneur.
• 0:16
  Welcome
• 0:17
  to
• 0:17
  dawn
• 0:18
  of
• 0:18
  a
• 0:18
  New
• 0:18
  Era,
• 0:19
  The
• 0:19
  Billionaire
• 0:19
  Brain
• 0:20
  episode
• 0:20
  177.
• 0:22
  Today,
• 0:22
  we're
• 0:23
  talking
• 0:23
  about
• 0:23
  the
• 0:23
  CEO
• 0:24
  mind.
• 0:24
  Why
• 0:25
  psychodynamics
• 0:26
  is
• 0:26
  the
• 0:26
  missing
• 0:26
  link
• 0:27
  between
• 0:28
  to
• 0:28
  scaling
• 0:28
  to
• 0:28
  100k
• 0:29
  plus
• 0:29
  months
• 0:30
  and
• 0:30
  beyond
• 0:31
  and
• 0:32
  gaining
• 0:32
  iconic
• 0:33
  wealth.
• 0:34
  This
• 0:34
  episode
• 0:35
  is
• 0:35
  for
• 0:35
  the
• 0:36
  woman
• 0:36
  who
• 0:36
  has
• 0:37
  already
• 0:37
  proven
• 0:38
  herself.
• 0:38
  You've
• 0:39
  built
• 0:39
  the
• 0:39
  revenue,
• 0:39
  you've
• 0:40
  built
• 0:40
  reputation,
• 0:41
  you've
• 0:41
  built
• 0:41
  results.
• 0:42
  And
• 0:43
  yet
• 0:43
  you
• 0:43
  can
• 0:44
  feel
• 0:44
  it.
• 0:44
  There's
• 0:45
  another
• 0:45
  level,
• 0:45
  not
• 0:46
  just
• 0:46
  in
• 0:46
  strategy,
• 0:47
  not
• 0:47
  just
• 0:47
  in
• 0:47
  team,
• 0:48
  but
• 0:48
  in
• 0:48
  you.
• 0:49
  And
• 0:49
  most
• 0:50
  CEOs
• 0:51
  never
• 0:51
  consciously
• 0:52
  address
• 0:53
  what
• 0:53
  I'm
• 0:53
  talking
• 0:53
  about
• 0:54
  today.
• 0:55
  Psychodynamics.
• 0:57
  Psychodynamics
• 0:58
  is
• 0:58
  the
• 0:59
  study
• 0:59
  of
• 0:59
  unconscious
• 1:00
  patterns,
• 1:01
  the
• 1:01
  internal
• 1:02
  forces
• 1:03
  shaping
• 1:03
  your
• 1:03
  decisions
• 1:04
  before
• 1:04
  you
• 1:05
  even
• 1:05
  realize
• 1:06
  you've
• 1:06
  made
• 1:07
  them.
• 1:07
  It's
• 1:08
  the
• 1:08
  identity
• 1:09
  beneath
• 1:10
  your
• 1:10
  ambition,
• 1:11
  the
• 1:11
  belief
• 1:12
  beneath
• 1:12
  your
• 1:13
  pricing,
• 1:14
  the
• 1:14
  nervous
• 1:15
  system
• 1:15
  beneath
• 1:16
  your
• 1:16
  scaling
• 1:16
  plan.
• 1:17
  And
• 1:17
  here's
• 1:18
  the
• 1:18
  uncomfortable
• 1:18
  truth.
• 1:19
  Most
• 1:20
  businesses
• 1:20
  don't
• 1:21
  stall
• 1:22
  because
• 1:22
  of
• 1:22
  bad
• 1:23
  strategy.
• 1:24
  They
• 1:24
  stall
• 1:24
  because
• 1:25
  the
• 1:25
  CEO's
• 1:26
  subconscious
• 1:26
  identity
• 1:28
  cannot
• 1:28
  hold
• 1:29
  the
• 1:29
  next
• 1:30
  level.
• 1:31
  Though
• 1:31
  I've
• 1:31
  seen
• 1:31
  founders
• 1:32
  with
• 1:32
  brilliant
• 1:33
  offers,
• 1:33
  strong
• 1:34
  teams,
• 1:34
  clear
• 1:34
  positioning,
• 1:35
  and
• 1:35
  they
• 1:35
  still
• 1:36
  plateau.
• 1:36
  They
• 1:37
  spike
• 1:37
  to
• 1:37
  100k
• 1:38
  months
• 1:38
  and
• 1:38
  then
• 1:38
  drop
• 1:39
  back
• 1:39
  to
• 1:39
  40k.
• 1:40
  They
• 1:40
  launch
• 1:40
  powerfully
• 1:41
  and
• 1:41
  then
• 1:41
  burn
• 1:42
  out.
• 1:42
  They
• 1:42
  hire,
• 1:43
  then
• 1:43
  micromanage,
• 1:44
  they
• 1:45
  say
• 1:45
  they
• 1:45
  want
• 1:45
  scale,
• 1:46
  but
• 1:46
  then
• 1:46
  tighten
• 1:47
  control
• 1:47
  the
• 1:48
  moment
• 1:48
  growth
• 1:48
  stretches
• 1:49
  them.
• 1:50
  And
• 1:50
  this
• 1:50
  isn't
• 1:51
  incompetence,
• 1:52
  that's
• 1:52
  psychodynamics.
• 1:54
  If
• 1:54
  your
• 1:54
  nervous
• 1:55
  system
• 1:55
  is
• 1:56
  calibrated
• 1:56
  to
• 1:57
  survival,
• 1:58
  then
• 1:58
  consistent
• 1:59
  six
• 1:59
  figures
• 1:59
  will
• 2:00
  feel
• 2:00
  unsafe.
• 2:00
  If
• 2:01
  wealth
• 2:01
  is
• 2:02
  unconsciously
• 2:03
  associated
• 2:03
  with
• 2:04
  pressure
• 2:04
  or
• 2:04
  isolation,
• 2:06
  you
• 2:06
  will
• 2:07
  sabotage
• 2:07
  stability.
• 2:09
  And
• 2:09
  if
• 2:09
  identity
• 2:11
  is
• 2:11
  built
• 2:11
  on
• 2:11
  being
• 2:12
  indispensable,
• 2:13
  you
• 2:14
  will
• 2:14
  resist
• 2:14
  delegation
• 2:16
  even
• 2:16
  while
• 2:17
  claiming
• 2:18
  that
• 2:18
  you
• 2:19
  want
• 2:19
  freedom.
• 2:20
  So
• 2:20
  if
• 2:20
  you
• 2:21
  are
• 2:21
  still
• 2:21
  operating
• 2:22
  as
• 2:22
  the
• 2:22
  talent,
• 2:23
  you
• 2:24
  will
• 2:24
  struggle
• 2:24
  to
• 2:24
  become
• 2:25
  the
• 2:25
  architect.
• 2:26
  The
• 2:27
  shift
• 2:27
  here
• 2:28
  is
• 2:28
  from
• 2:28
  founder
• 2:29
  to
• 2:29
  CEO.
• 2:30
  So
• 2:31
  a
• 2:31
  founder
• 2:31
  builds,
• 2:32
  and
• 2:32
  a
• 2:32
  CEO
• 2:33
  designs
• 2:33
  systems
• 2:34
  that
• 2:34
  build
• 2:35
  without
• 2:35
  her.
• 2:36
  And
• 2:36
  a
• 2:36
  founder
• 2:37
  proves
• 2:37
  while
• 2:38
  a
• 2:38
  CEO
• 2:39
  positions,
• 2:40
  a
• 2:40
  founder
• 2:40
  reacts
• 2:41
  and
• 2:41
  a
• 2:42
  CEO
• 2:42
  regulates.
• 2:44
  And
• 2:44
  regulation
• 2:44
  is
• 2:45
  everything.
• 2:45
  Because
• 2:45
  scaling
• 2:46
  is
• 2:46
  not
• 2:46
  about
• 2:47
  doing
• 2:47
  more.
• 2:48
  It
• 2:49
  is
• 2:49
  about
• 2:49
  expanding
• 2:50
  what
• 2:50
  your
• 2:50
  nervous
• 2:50
  system
• 2:51
  can
• 2:51
  hold
• 2:51
  without
• 2:52
  contraction.
• 2:53
  A
• 2:53
  consistent
• 2:54
  100k
• 2:54
  month
• 2:55
  isn't
• 2:55
  just
• 2:55
  a
• 2:56
  revenue
• 2:56
  model.
• 2:57
  It's
• 2:58
  a
• 3:00
  psychological
• 3:01
  capacity.
• 3:02
  It
• 3:02
  requires
• 3:03
  delayed
• 3:03
  gratification,
• 3:05
  strategic
• 3:05
  detachment,
• 3:07
  comfort
• 3:08
  with
• 3:08
  uncertainty,
• 3:09
  and
• 3:10
  tolerance
• 3:10
  for
• 3:10
  visibility
• 3:11
  and
• 3:11
  tolerance
• 3:12
  for
• 3:12
  power.
• 3:13
  And
• 3:13
  most
• 3:14
  women
• 3:14
  are
• 3:15
  taught
• 3:15
  how
• 3:15
  to
• 3:16
  work
• 3:16
  hard.
• 3:17
  Very
• 3:17
  few
• 3:18
  are
• 3:19
  taught
• 3:19
  how
• 3:19
  to
• 3:19
  hold
• 3:20
  power
• 3:20
  calmly.
• 3:21
  And
• 3:21
  here's
• 3:22
  where
• 3:22
  it
• 3:22
  becomes
• 3:23
  systemic.
• 3:24
  Your
• 3:25
  psychology
• 3:26
  doesn't
• 3:26
  just
• 3:27
  Affect
• 3:27
  you,
• 3:27
  it
• 3:27
  ripples
• 3:28
  through
• 3:28
  your
• 3:28
  leadership
• 3:29
  spine.
• 3:30
  So
• 3:30
  if
• 3:30
  you
• 3:30
  operate
• 3:31
  from
• 3:31
  urgency,
• 3:32
  your
• 3:33
  team
• 3:33
  will
• 3:33
  feel
• 3:34
  pressure.
• 3:34
  If
• 3:35
  you
• 3:35
  second
• 3:35
  guess
• 3:36
  pricing,
• 3:37
  marketing
• 3:38
  will
• 3:38
  dilute
• 3:38
  positioning.
• 3:39
  And
• 3:40
  if
• 3:40
  you
• 3:40
  avoid
• 3:41
  hard
• 3:41
  decisions,
• 3:42
  operations
• 3:43
  will
• 3:43
  stall.
• 3:44
  So
• 3:44
  if
• 3:44
  you
• 3:44
  lead
• 3:45
  from
• 3:45
  fear
• 3:45
  or
• 3:46
  loss,
• 3:47
  innovation
• 3:48
  disappears.
• 3:49
  And
• 3:49
  psychodynamics
• 3:50
  shows
• 3:50
  up
• 3:50
  in
• 3:50
  slack
• 3:51
  messages.
• 3:51
  You
• 3:52
  know,
• 3:52
  in
• 3:52
  how
• 3:53
  quickly
• 3:53
  decisions
• 3:54
  get
• 3:54
  made,
• 3:54
  in
• 3:55
  how
• 3:55
  your
• 3:55
  team
• 3:56
  talks
• 3:56
  about
• 3:56
  money,
• 3:57
  in
• 3:57
  whether
• 3:57
  launches
• 3:58
  feel
• 3:58
  expansive
• 3:59
  or
• 3:59
  chaotic.
• 4:00
  And
• 4:00
  scaling
• 4:00
  isn't
• 4:01
  linear,
• 4:02
  it's.
• 4:03
  It
• 4:03
  is
• 4:03
  systemic.
• 4:04
  And
• 4:04
  systems
• 4:05
  destabilize
• 4:06
  when
• 4:06
  psychology
• 4:07
  is
• 4:07
  misaligned.
• 4:08
  Now
• 4:08
  sit
• 4:09
  with
• 4:09
  that
• 4:09
  for
• 4:09
  a
• 4:09
  second,
• 4:10
  because
• 4:10
  that's
• 4:11
  why
• 4:11
  founders
• 4:12
  stay
• 4:12
  stuck
• 4:13
  between
• 4:13
  60
• 4:13
  and
• 4:14
  90k
• 4:14
  months
• 4:15
  for
• 4:15
  years.
• 4:16
  They
• 4:16
  have
• 4:16
  the
• 4:16
  capability,
• 4:18
  but
• 4:18
  their
• 4:19
  internal
• 4:20
  architecture
• 4:21
  is
• 4:21
  calibrated
• 4:22
  to
• 4:22
  a
• 4:22
  lower
• 4:22
  set
• 4:22
  point.
• 4:23
  So
• 4:23
  your
• 4:24
  subconscious
• 4:24
  will
• 4:25
  recreate
• 4:25
  your
• 4:26
  comfort
• 4:26
  zone,
• 4:26
  even
• 4:27
  if
• 4:27
  your
• 4:27
  strategy
• 4:28
  is
• 4:28
  following
• 4:28
  flawless.
• 4:29
  So
• 4:29
  the
• 4:30
  real
• 4:30
  question
• 4:30
  becomes,
• 4:31
  who
• 4:32
  do
• 4:32
  you
• 4:32
  need
• 4:32
  to
• 4:32
  become
• 4:33
  to
• 4:33
  hold
• 4:33
  the
• 4:33
  level
• 4:34
  you
• 4:34
  say
• 4:34
  you
• 4:34
  want?
• 4:35
  Not
• 4:36
  what
• 4:36
  do
• 4:36
  you
• 4:36
  need
• 4:37
  to
• 4:37
  do?
• 4:38
  Who
• 4:38
  do
• 4:38
  you
• 4:39
  need
• 4:39
  to
• 4:39
  be?
• 4:40
  Because
• 4:40
  wealth
• 4:40
  at
• 4:41
  scale
• 4:41
  requires
• 4:42
  identity
• 4:42
  expansion.
• 4:43
  It
• 4:43
  requires
• 4:44
  moving
• 4:44
  from
• 4:44
  performer
• 4:45
  to
• 4:45
  architect,
• 4:46
  from
• 4:47
  needed
• 4:47
  to
• 4:47
  strategic,
• 4:48
  from
• 4:48
  reactive
• 4:49
  to
• 4:49
  regulated,
• 4:50
  and
• 4:50
  from
• 4:50
  revenue
• 4:51
  generator
• 4:51
  to
• 4:51
  wealth
• 4:52
  builder.
• 4:53
  And
• 4:53
  wealth
• 4:54
  builder
• 4:54
  is
• 4:55
  a
• 4:55
  very
• 4:55
  different
• 4:55
  identity,
• 4:56
  because
• 4:56
  wealth
• 4:57
  builders
• 4:57
  think
• 4:58
  in
• 4:58
  decades,
• 4:58
  not
• 4:59
  launches.
• 4:59
  They
• 4:59
  design
• 5:00
  assets,
• 5:00
  not
• 5:01
  income
• 5:01
  spikes,
• 5:01
  and
• 5:02
  they
• 5:02
  detach
• 5:03
  emotionally
• 5:04
  from
• 5:04
  daily
• 5:05
  fluctuations.
• 5:05
  They
• 5:06
  understand
• 5:06
  that
• 5:06
  power
• 5:07
  is
• 5:07
  neutral
• 5:08
  and
• 5:08
  safe.
• 5:09
  So
• 5:10
  when
• 5:10
  your
• 5:10
  internal
• 5:11
  world
• 5:11
  stabilizes,
• 5:12
  your
• 5:13
  external
• 5:13
  world
• 5:14
  follows
• 5:15
  and
• 5:15
  revenue
• 5:16
  stabilizes,
• 5:16
  team
• 5:17
  takes
• 5:17
  ownership,
• 5:18
  margins
• 5:19
  clean
• 5:19
  up
• 5:20
  and
• 5:20
  growth
• 5:20
  becomes
• 5:21
  elegant
• 5:21
  instead
• 5:22
  of
• 5:22
  exhausting.
• 5:23
  And
• 5:23
  this
• 5:24
  is
• 5:24
  what
• 5:24
  I
• 5:24
  call
• 5:25
  the
• 5:25
  billionaire
• 5:25
  brain.
• 5:26
  It's
• 5:27
  not
• 5:27
  hype,
• 5:27
  it's
• 5:27
  not
• 5:27
  bravado,
• 5:28
  it's
• 5:29
  not
• 5:29
  internal
• 5:29
  congruence.
• 5:31
  The
• 5:31
  alignment
• 5:31
  between
• 5:32
  identity
• 5:33
  nervous
• 5:33
  system
• 5:33
  and
• 5:33
  strategy.
• 5:34
  Psychodynamics
• 5:35
  is
• 5:36
  this
• 5:36
  silent
• 5:36
  force
• 5:37
  behind
• 5:37
  this
• 5:38
  sustainable
• 5:38
  scaling,
• 5:39
  behind
• 5:39
  sellable
• 5:40
  companies
• 5:40
  and
• 5:41
  behind
• 5:41
  licensing
• 5:42
  empires,
• 5:43
  and
• 5:43
  behind
• 5:43
  the
• 5:44
  wealth
• 5:44
  that
• 5:44
  outlives
• 5:45
  effort.
• 5:45
  So
• 5:46
  if
• 5:46
  you
• 5:46
  are
• 5:46
  wondering
• 5:47
  why
• 5:47
  the
• 5:47
  next
• 5:47
  level
• 5:47
  feels
• 5:48
  close
• 5:48
  but
• 5:48
  not
• 5:49
  consistent,
• 5:50
  it
• 5:50
  may
• 5:51
  not
• 5:51
  be
• 5:51
  your
• 5:51
  funnel,
• 5:52
  it
• 5:52
  may
• 5:52
  not
• 5:52
  be
• 5:52
  your
• 5:52
  offer,
• 5:53
  it
• 5:53
  may
• 5:53
  not
• 5:53
  be
• 5:53
  your
• 5:54
  team.
• 5:54
  And
• 5:55
  it
• 5:55
  may
• 5:56
  be
• 5:56
  your
• 5:56
  internal
• 5:57
  calibration.
• 5:59
  So,
• 5:59
  and
• 6:00
  the
• 6:00
  moment
• 6:00
  you
• 6:00
  shift
• 6:01
  from
• 6:01
  this,
• 6:02
  everything
• 6:03
  else
• 6:04
  moves
• 6:04
  faster.
• 6:06
  So
• 6:06
  this
• 6:06
  is
• 6:07
  your
• 6:07
  new
• 6:07
  era
• 6:07
  of
• 6:08
  CEO
• 6:08
  leadership.
• 6:09
  Less
• 6:09
  hustle,
• 6:10
  more
• 6:10
  internal
• 6:10
  mastery,
• 6:11
  less
• 6:11
  proving
• 6:11
  and
• 6:12
  more
• 6:12
  positioning,
• 6:13
  less
• 6:13
  survival,
• 6:14
  but
• 6:14
  more
• 6:15
  sovereignty.
• 6:16
  So
• 6:17
  you
• 6:17
  don't
• 6:17
  need
• 6:18
  to
• 6:18
  work
• 6:18
  harder.
• 6:19
  You
• 6:19
  need
• 6:19
  to
• 6:20
  evolve
• 6:20
  deeper.
• 6:22
  Now,
• 6:23
  there
• 6:23
  was
• 6:23
  a
• 6:24
  lot
• 6:24
  in
• 6:24
  that
• 6:24
  episode.
• 6:25
  And
• 6:26
  if
• 6:27
  you
• 6:27
  feel
• 6:27
  that
• 6:28
  shift,
• 6:29
  go
• 6:29
  back
• 6:30
  and
• 6:30
  listen
• 6:30
  to
• 6:30
  certain
• 6:31
  parts.
• 6:31
  Because
• 6:32
  this
• 6:33
  alignment
• 6:34
  is
• 6:34
  about
• 6:35
  knowing,
• 6:35
  about
• 6:35
  knowing
• 6:36
  internally
• 6:37
  about
• 6:38
  what
• 6:38
  the
• 6:38
  block
• 6:38
  is.
• 6:39
  And
• 6:40
  if
• 6:40
  we're
• 6:40
  honest
• 6:41
  and
• 6:41
  if
• 6:41
  we're
• 6:42
  true
• 6:42
  to
• 6:42
  ourselves,
• 6:43
  and
• 6:43
  we
• 6:44
  are
• 6:44
  the
• 6:44
  founder
• 6:44
  stepping
• 6:45
  up
• 6:45
  to
• 6:45
  the
• 6:45
  CEO,
• 6:46
  we
• 6:46
  will
• 6:47
  have
• 6:47
  a
• 6:47
  central
• 6:47
  involvement
• 6:48
  in
• 6:48
  that.
• 6:49
  So
• 6:49
  I
• 6:49
  hope
• 6:50
  you
• 6:50
  enjoyed
• 6:50
  this
• 6:51
  episode.
• 6:51
  I
• 6:52
  hope
• 6:52
  you
• 6:52
  feel
• 6:53
  the
• 6:53
  shift.
• 6:54
  I
• 6:54
  hope
• 6:54
  you
• 6:55
  understand
• 6:55
  the
• 6:56
  difference
• 6:56
  between
• 6:57
  moving
• 6:58
  from
• 6:58
  founder
• 6:58
  to
• 6:58
  CEO.
• 6:59
  And
• 7:00
  these
• 7:00
  subtle
• 7:00
  nuances
• 7:01
  are
• 7:01
  happening
• 7:02
  every
• 7:02
  single
• 7:03
  day
• 7:03
  as
• 7:03
  your
• 7:03
  identity
• 7:04
  steps
• 7:04
  up
• 7:04
  and
• 7:05
  changes.
• 7:06
  So
• 7:06
  here's
• 7:06
  to
• 7:07
  a
• 7:07
  new
• 7:07
  era,
• 7:08
  and
• 7:08
  thank
• 7:08
  you
• 7:08
  for
• 7:08
  listening,
• 7:09
  and
• 7:09
  I
• 7:09
  will
• 7:09
  see
• 7:10
  you
• 7:10
  in
• 7:10
  the
• 7:10
  next
• 7:10
  episode.