Is the Landing Page Dead? Prospect Engagement Best Practices

Sales Pipeline Radio · Jul 5, 2018 · 26m

Read the full transcription of this episode on the Heinz Marketing blog starting Monday, 7/16/18.

Highlights:

We discuss how the buying experience is broken and why the only way to fix it is to enable more conversations

Here's an example of how this plays out:

It's never been more important to make it easier for your customers to buy

This is because of "the Amazon effect" - customers are used to getting what they want on demand, with one click. Whether it's a taxi, a meal, a piece of furniture, etc.

These buying expectations are carrying over to B2B purchases as well

But businesses have not…