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Claire Shalbrack - VP of Growth, Americas at DEPT®

Shalbrack is a seasoned marketing executive and the VP of Growth (Creative & Media), Americas at DEPT®, a global digital agency. With over 15 years of experience, she has specialized in the intersection of technology, entertainment, and social media. Professional Background Agency Leadership: At DEPT®, she serves as a Managing Director and Partner, overseeing growth strategies that integrate creative output with media performance. Core Expertise: She is an expert in navigating the "cringe cycle of virality" and influencer marketing, often advocating for brands to "relinquish control" to…

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