Scott Albro - The Attention Crisis: Why Most Startup GTM Is Broken and What to Do Instead
Most startups are invisible. Not because their product is bad, but because they're competing for attention the wrong way — with the same positioning, the same tactics, and the same noise as everyone else.
Scott Albro has spent decades building startups and now works closely with a handful of early-stage founders every year helping them solve one problem above all others: the attention crisis.
At Engineering Tailwinds, a live event in San Francisco co-hosted by GTMshift and The Transaction, Scott joined the group to break down why the old GTM playbook is failing and what actually works when…
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