Latest / Skin Anarchy / Unveil the Power of All-in-One Skincare with Kerri Kasem and FACEM Beauty
Transcript
- 0:02SPEAKER_00: Hey guys, welcome back to Skincare Anarchy.
- 0:04SPEAKER_00: This is your host, Ekta.
- 0:06SPEAKER_00: I'm really excited about our guest today and the wonderful brand that I'm gonna introduce you all to because I've been using it and I've absolutely fallen in love with it.
- 0:15SPEAKER_00: It's such a one-in-all product that, like, I literally for two weeks was not using anything else.
- 0:20SPEAKER_00: I mean, it was doing wonders for my skin.
- 0:23SPEAKER_00: I test a lot of products, as a lot of you know, so I had to like shift, but you know, as I tried it, like I literally had to stop everything else and be like, no, this is it, this is working for me.
- 0:32SPEAKER_00: So I'm really excited to introduce all of you, and I think you're gonna fall in love with it as well when you try it.
- 0:38SPEAKER_00: So without further ado, I'm gonna introduce you guys to the founder of Face Some, who is a huge personality, Carrie Caseum.
- 0:45SPEAKER_00: She's widely recognized as a 26th-year veteran and radio personality.
- 0:50SPEAKER_00: She's co-hosted huge shows, and I'm just so honored to be hosting her.
- 0:54SPEAKER_00: So, welcome, Carrie.
- 0:56SPEAKER_00: So excited to talk to you and chat with you today.
- 0:58SPEAKER_01: Ecta, thank you so much for having me on.
- 1:01SPEAKER_01: I've been looking forward to this interview for a very long time.
- 1:05SPEAKER_01: And your show is just filled with so much information and such amazing guests.
- 1:10SPEAKER_01: So I feel honored.
- 1:12SPEAKER_01: Thank you so much for having me.
- 1:13SPEAKER_00: Oh my gosh, the honor is truly mine.
- 1:15SPEAKER_00: And I can't wait to learn about everything you've been doing, Carrie, like in your career, but also like everything that led to the creation of Face Them because, you know, I know how busy you are.
- 1:26SPEAKER_00: So to make a skincare line on top of it, I mean, what was the journey of all that?
- 1:30SPEAKER_00: Can you walk us down memory lane just to tell us about what led to the creation and the idea?
- 1:36SPEAKER_01: Absolutely.
- 1:37SPEAKER_01: So I my hobby is anti-aging.
- 1:40SPEAKER_01: I'm 52 years old, and I most of the time I get 35.
- 1:45SPEAKER_01: That's most of the time what where people put me.
- 1:48SPEAKER_01: And I I've been doing it since I started really with creams in my early 20s.
- 1:54SPEAKER_01: And I remember meeting Carmen Electra, and I thought she was the most beautiful girl in the world.
- 1:59SPEAKER_01: I was 24 years old, and her skin was glowing, and she's just so beautiful.
- 2:04SPEAKER_01: And she told me she used this vitamin C product.
- 2:08SPEAKER_01: And she, and I went, I literally went the next day and I got it.
- 2:12SPEAKER_01: And I saw a difference in my face.
- 2:14SPEAKER_01: And at 20, then a few years later, 27, that's when I started really diving into the radio frequency machines, the lasers, the IPLs, the different things that could really make your skin look good.
- 2:25SPEAKER_01: And I just fell in love with that entire genre, like of like anti-aging.
- 2:32SPEAKER_01: And so I when I was in my teens and my 20s, I was sunbathing on top of my mom's roof with baby oil.
- 2:39SPEAKER_01: So I really destroyed my skin, destroyed it.
- 2:43SPEAKER_01: There were, yeah, brown patches and wrinkles.
- 2:46SPEAKER_01: And I remember I had the 11s, like yeah, in my 20s.
- 2:49SPEAKER_01: I'm like, what is going on?
- 2:50SPEAKER_01: Why am I aging?
- 2:51SPEAKER_01: Why I couldn't believe it.
- 2:53SPEAKER_01: And I destroyed my skin.
- 2:55SPEAKER_01: So I started the vitamin C, it helped, but then I wanted more.
- 2:58SPEAKER_01: And that's when I went into a little bit of Botox.
- 3:01SPEAKER_01: I went into Thermage.
- 3:03SPEAKER_01: I did my IPLs.
- 3:04SPEAKER_01: I just started doing all these different kinds of lasers and it really worked.
- 3:08SPEAKER_01: And so from there, I was trying different, different creams, different ingredients, what would help?
- 3:14SPEAKER_01: And throughout my, you know, being from 27 to 52 now, I learned what works and what doesn't work.
- 3:22SPEAKER_01: And I, you know, was I would have all these serums, I would have these different kinds of products, and they were, I mean, my skin routine would take forever at night, forever.
- 3:32SPEAKER_01: And I'm like, wait, I want to make a product that has everything in it.
- 3:36SPEAKER_01: And there were some products that were phenomenal that I could use that, but I'd still use like a bit of a serum because it dried out my skin or certain things for my neck or my, you know, my chest.
- 3:46SPEAKER_01: And I just started giving when people would find out my age, they'd want to know what I was doing.
- 3:53SPEAKER_01: And I would say, okay, I use this product, I use this product, this product is amazing if you have dry skin.
- 3:58SPEAKER_01: This product is amazing for oily skin.
- 4:00SPEAKER_01: This sort of and for years, I'm talking about 20-something years, I was giving advice and happily to everyone.
- 4:08SPEAKER_01: Who are your doctors?
- 4:09SPEAKER_01: What do you, what are the machines to the creams you use?
- 4:11SPEAKER_01: And somebody said to me, you know, you're making everybody rich but yourself.
- 4:15SPEAKER_01: You're giving, you are selling everybody's product.
- 4:19SPEAKER_01: Why don't you do one?
- 4:21unknown: Yeah.
- 4:22SPEAKER_01: Yeah, it took years and years after.
- 4:25SPEAKER_01: And I went, Yeah, I need to do this.
- 4:29SPEAKER_01: And yeah, so that's really how it started.
- 4:32SPEAKER_00: No, I love that though, that you really have this uh very organic journey with skincare because a lot of times um, you know, you notice brands, and I mean, I asked myself this.
- 4:42SPEAKER_00: I don't know if any other consumers that are listening in do, but I'm always like, What was your thought behind this?
- 4:48SPEAKER_00: Because it doesn't feel like you ever had, you know, these skin conditions.
- 4:51SPEAKER_00: Like a lot of times, like, for example, like acne treatments that I see on the market, and I'm like, I somebody who made this doesn't even know what it feels like, you know what I mean, to have acne or to like go through this struggle and like have the whole journey.
- 5:04SPEAKER_00: And so you can tell, you know, with products, like if they've really been made with that like true, like like introspective kind of you know, angle.
- 5:13SPEAKER_00: So I'm I'm glad that you had this kind of personal journey, you know, with skincare before you launched your brand.
- 5:18SPEAKER_00: That's pretty cool.
- 5:19SPEAKER_01: Thank you.
- 5:20SPEAKER_01: I did, and I, you know, I I wanted to make something that I know a lot of celebrities and people they like a cream, so they slap their name on it, which there's something wrong with it.
- 5:31SPEAKER_01: If it's a good cream, great.
- 5:33SPEAKER_01: But I wanted my own.
- 5:36SPEAKER_01: I wanted to actually make it.
- 5:38SPEAKER_01: And Angie Chacone, who's just an amazing woman and an ethical chemist, I did not know this about the beauty industry until I started that you can say there's something like an ingredient in there, but it's 0.001% and it doesn't do anything for you.
- 5:56SPEAKER_01: And I thought, that is just wrong.
- 5:58SPEAKER_01: You're charging three or four hundred dollars for a cream, and you're saying these ingredients are in there that are gonna tighten the skin, they're gonna help with texture, and they may a little bit, but you're not putting hardly anything in there.
- 6:13SPEAKER_01: And to me, that's unethical.
- 6:15SPEAKER_01: So when I started doing this cream, I'm like, no, we need more than that.
- 6:19SPEAKER_01: And she's like, well, that'll dry your skin out.
- 6:21SPEAKER_01: I'm like, then put more moisture in there.
- 6:22SPEAKER_01: Let's get this in there, let's get the vitamin C in there, let's get, you know, let's use the aloe.
- 6:27SPEAKER_01: Let's use, I mean, I I have my my ingredients list, but I and I know a lot of things she was explaining, you have to be careful when you put them together.
- 6:35SPEAKER_01: And you have to make sure things are stable because vitamin C is not a very stable product.
- 6:40SPEAKER_01: So we use the most stable form of vitamin C.
- 6:45SPEAKER_01: And I and it's sodium absorbal phosphate, and it is the most stable form of vitamin C.
- 6:51SPEAKER_01: So if you, you know, it's not gonna for two months, it's not gonna break down and you're not gonna get that that product, right?
- 6:59SPEAKER_01: But there's there's a a percentage in there, it's like 3% or 1%, or things that other chemists have looked at and said, wow, you use very active ingredients at a very, very your percentages are very high.
- 7:13SPEAKER_01: And we don't see that in cream.
- 7:14SPEAKER_01: Your your cream should be three or four hundred dollars.
- 7:17SPEAKER_01: They've told me that.
- 7:17SPEAKER_01: I've heard that from everybody who looks at my ingredients list.
- 7:20SPEAKER_00: No, honestly, it should be because the results are fantastic.
- 7:23SPEAKER_00: Like, I honest to God, like whenever, like, I feel like there's a lot of this like thought in this in the beauty space, right?
- 7:30SPEAKER_00: Where consumers are like, well, I want this instant fix for my problems, you know, and people have things like hyperpigmentation or like you know, crepiness, or they have dry skin or oily skin, whatever that is for them, they have that and they want an instant fix.
- 7:43SPEAKER_00: And it's like I always find myself telling people, there's no such thing, you know, as instant fix doesn't it doesn't exist and and it doesn't, you know, scientifically it doesn't.
- 7:52SPEAKER_00: But when I really truly believe in my heart, like when a skincare product is made really well, and by really well, it's all of the things you just spoke about, you know, like making sure you're not skipping on ingredients and making sure that they're actually working together rather than against each other, because that's a real phenomena, you know, where the ingredients can cancel each other out.
- 8:12SPEAKER_00: And like unfortunately, consumers don't know this, you know, like it's never put out there.
- 8:17SPEAKER_00: But like having that strong chemistry there in the formulation, if you can accomplish that as a brand, that will show you results in what we would consider as like instant results, because it takes about a week or two and you'll start seeing like real benefits.
- 8:33SPEAKER_00: And so when I tried your product, I mean the cream was phenomenal.
- 8:36SPEAKER_00: It was a one and done thing for me.
- 8:38SPEAKER_00: You know, a lot of people think like if you're into skincare, like kind of what you touched on before, that you have to have this elaborate routine, you know, with like three toners and like, I don't know, like five essences and a moisturizer and a serum, and you know, and by then it's like you've you've saturated your face to the point of like there's no reason.
- 8:56SPEAKER_00: Now you're causing acne, right?
- 8:58SPEAKER_00: So if people they believe that that I have to go through all of this to get that glowing skin, that hydrated looking skin.
- 9:06SPEAKER_00: And you don't, you really don't, but you do need a very well-formulated product, and I think that's exactly what you've done here is like the I mean, it's very heavy hitting because you can tell that the actives that are in there are actually active, you know, like from a chemical standpoint.
- 9:21SPEAKER_00: So yeah, it makes sense.
- 9:23SPEAKER_01: When you told me before we we started, you're like, yes, I've been using it.
- 9:26SPEAKER_01: I've been using it, you know, for the last few weeks.
- 9:29SPEAKER_01: And I love it.
- 9:30SPEAKER_01: It literally you gave me like goosebumps everywhere.
- 9:33SPEAKER_01: I've been so waiting to hear what you thought about my cream.
- 9:38SPEAKER_01: And, you know, I've been on many shows, and some people are like, yeah, I've tried it.
- 9:41SPEAKER_01: I'm like, well, trying it is not really using it.
- 9:44SPEAKER_01: I want you to see what it does.
- 9:46SPEAKER_01: Even after a few weeks, people see changes.
- 9:49SPEAKER_01: The most uh incredible testimonials I've had are from 70 and 80 year olds.
- 9:55SPEAKER_01: And they see an immediate difference because I do have a key ingredient that plumps up your skin right away and holds moisture.
- 10:03SPEAKER_01: And not many people have it, and it's serotonin.
- 10:06SPEAKER_01: And I, you know, I wanted to call the formula, you know, happy skin, but somebody had it because I'm like, it plumps up immediately and it holds this moisture in.
- 10:16SPEAKER_01: But then the other ingredients that I have in there for skin tightening really, really work.
- 10:22SPEAKER_01: I mean, from microalgae to green tea, plant collagen, um, you know, vitamin C.
- 10:29SPEAKER_01: There's, I mean, there's a gosh, it's ingredients.
- 10:32SPEAKER_01: It's called skin tight.
- 10:33SPEAKER_01: And a lot of people don't talk about it because they don't want, oh, I don't want you to know my secret.
- 10:36SPEAKER_01: I don't care.
- 10:37SPEAKER_01: Like my cream works.
- 10:39SPEAKER_01: There's a lot of creams that work, and there's a lot of good creams out there.
- 10:42SPEAKER_01: And you, it's subjective.
- 10:43SPEAKER_01: Find the one that works for you.
- 10:45SPEAKER_01: I know there's been a few people who are like, oh my gosh, this is so active.
- 10:47SPEAKER_01: It it made my skin a little pink.
- 10:49SPEAKER_01: I'm like, then don't use it every day.
- 10:51SPEAKER_01: Use it every other day.
- 10:53SPEAKER_01: But I I've had some 70 and 80 year olds, and I have this, I have the testimonials.
- 10:59SPEAKER_01: If you go to faceumbeauty.com, you can see some of the testimonials.
- 11:04SPEAKER_01: These 70 and 80 year olds are like, my skin is glowing for the first time in 30 years.
- 11:09SPEAKER_01: I'm like, I love that.
- 11:11SPEAKER_01: Or I my I feel like my skin, you know, it plumped up and I I feel I have more confidence now.
- 11:17SPEAKER_01: And like, I love that.
- 11:19SPEAKER_01: These these beautiful women are having these results that are making them feel better.
- 11:26SPEAKER_01: And that's that's I honestly, even my 20s and 30s, when my sun damage started going away, I felt better.
- 11:33SPEAKER_01: I didn't have to wear so much makeup.
- 11:35SPEAKER_01: My skin looked healthy.
- 11:38SPEAKER_01: And I I really wanted to give that to people.
- 11:42SPEAKER_01: And I didn't want everybody to have to have all these, like you said, this is all these different products.
- 11:48SPEAKER_00: So that's like a shelf full of like literally just serums, you know.
- 11:54SPEAKER_01: Yes, yeah, it's called the one for a reason.
- 11:56SPEAKER_01: It's face them the one because that's all you need.
- 12:00SPEAKER_01: I am formulating an eye cream.
- 12:02SPEAKER_01: You can use it, people do use this under their eyes, but I am formulating it's actually done.
- 12:06SPEAKER_01: It's another eye cream that Angie Chacone put together that is going to be coming out soon, but we're in tests right now for because I like to use it for a while.
- 12:14SPEAKER_01: And I give it to my friends and people that have been using FaceM for the last year and a half, and so far, so so good.
- 12:21SPEAKER_01: They love it.
- 12:22SPEAKER_01: But you can use this product.
- 12:23SPEAKER_01: People have used it under the eyes.
- 12:25SPEAKER_01: I use it under the eyes for the last, you know, two years, and it does work, but I wanted something formulated specifically for the eye, and that's all it's gonna be.
- 12:33SPEAKER_01: Uh, we have some fun names for it, but uh, we have the one and then you know, the other one, and then we have plus one, and I get so many.
- 12:43SPEAKER_01: I love it though.
- 12:44SPEAKER_01: I love it.
- 12:45SPEAKER_00: The one, two, yeah.
- 12:46SPEAKER_00: It resonates.
- 12:47SPEAKER_00: I mean, it's not like crazy stuff.
- 12:49SPEAKER_00: I mean, I've like joked before on the show about like, oh yeah, there's like, you know, like Himalayan tree bark and like, you know, this one product, and it's called like, you know, I don't know, something ridiculous, right?
- 13:01SPEAKER_00: Like and and that's all good and fine.
- 13:04SPEAKER_00: And I understand people love their packaging and they love their, you know, crazy ingredients.
- 13:08SPEAKER_00: But at the end of the day, like it really comes down to the science.
- 13:12SPEAKER_00: And I really like that you brought up serotonin because one thing that, you know, I don't think a lot of consumers, like, we're finally getting to that place where we're coming, you know, we're turning the angle, you know, we're turning the the curve and we're realizing that, you know, at the end of the day, there are certain ingredients that have not been played with yet.
- 13:31SPEAKER_00: You know, like, yeah, we've got our humectants and we've got all of these products that are ingredients that help with moisture, or for acne, we have certain tried and true ingredients.
- 13:41SPEAKER_00: But when it comes to things that are, you know, neurotransmitters, we don't understand them well enough.
- 13:47SPEAKER_00: And so when we apply them to something like topical skincare, the benefits are, I mean, I can imagine them being extraordinary because they work all over the body.
- 13:56SPEAKER_00: And serotonin is one of those hormones.
- 13:58SPEAKER_00: This is for our listeners that I'm saying this, it's one of those hormones that it really works everywhere in your body.
- 14:04SPEAKER_00: Every organ has receptors for serotonin and it causes various effects, but it really plays into things like inflamma aging, which we love talking about.
- 14:13SPEAKER_00: You know, there's like these buzzy terms.
- 14:15SPEAKER_00: I mean, Carrie, Carrie, I'm sure you've heard them, like, you know, inflamma aging, microbiome, all this stuff that's buzzing right now.
- 14:22SPEAKER_00: Yes.
- 14:23SPEAKER_00: But then no, but then here's the thing: nobody talks about, well, how do you control that?
- 14:28SPEAKER_00: You control it by, you know, looking into these other pathways and and figuring out like what does something like a neurotransfer do to the skin?
- 14:36SPEAKER_00: Because that's available no matter what.
- 14:38SPEAKER_00: Serotonin acts on our skin no matter what, whether we want it to or not.
- 14:42SPEAKER_00: So if we can help that process along and you know, kind of give our skin what it needs before it has to go to like extreme measures to get what it needs, that actually helps you out in the long run.
- 14:53SPEAKER_00: And so I'm not surprised if that's really a big component of why you know your product works so well, because you're giving the skin what it needs, you know, what it's craving.
- 15:02SPEAKER_00: So it's very interesting.
- 15:04SPEAKER_01: Yeah, it's that's exactly it is what it's craving.
- 15:07SPEAKER_01: And that's what people say.
- 15:08SPEAKER_01: And it what I what I love about it too is I would find these amazing creams, like phenomenal cream, but I couldn't wear them under my makeup.
- 15:18SPEAKER_01: It would be too oily.
- 15:20SPEAKER_01: Like my friend has a cream that I just love.
- 15:22SPEAKER_01: I'm like, oh my gosh, I'm in love with your cream.
- 15:25SPEAKER_01: This is the one cream I would have actually put my name on because she sources it from a farm and is amazing.
- 15:30SPEAKER_01: It's great, but it's got a lot of oils in it, which are it makes your skin look glowy and beautiful, but I couldn't wear my my makeup on top of it.
- 15:39SPEAKER_01: And um, I wear a lot of self-tanner and it was taking off my self-tanner.
- 15:43SPEAKER_01: I'm like, no, no.
- 15:45SPEAKER_01: So um phenomenal product.
- 15:48SPEAKER_01: Oh my gosh.
- 15:49SPEAKER_01: But I couldn't, there were certain things I couldn't do with it.
- 15:52SPEAKER_01: And so I'm like, I need something that will go on that will soak right in, and you can wear makeup over it.
- 15:58SPEAKER_01: It can be a base for makeup.
- 16:00SPEAKER_01: And so I that was another big thing that I wanted.
- 16:03SPEAKER_01: And we I think we did it.
- 16:05SPEAKER_01: I think we hit it out of the park because I can wear makeup over it.
- 16:07SPEAKER_01: My skin looks fantastic.
- 16:08SPEAKER_01: The makeup stays on, it doesn't take my tanner off.
- 16:12SPEAKER_01: So that was another thing for me personally that I wanted to create.
- 16:16SPEAKER_00: It's kind of like a primer in a way.
- 16:17SPEAKER_00: Like it's I like that, yeah, because it's one step.
- 16:20SPEAKER_00: That's why.
- 16:21SPEAKER_00: Like it's like, you know, I think that's the most brilliant part about, you know, the cream is that it's one step.
- 16:28SPEAKER_00: So your skin is getting exactly what it needs, but then you're not interfering with the makeup and the extra stuff that we want to put on top of our skincare.
- 16:36SPEAKER_00: Like, that's a huge topic, actually, you know, in the in the beauty industry because people love either talking about skincare or talking about makeup.
- 16:44SPEAKER_00: They don't want to talk about both together because they know that there are problems we have not yet solved when it comes to, you know what I mean?
- 16:51SPEAKER_00: Like the synergy.
- 16:52SPEAKER_00: It's true.
- 16:53SPEAKER_01: It's true, yes, yes, it's very, very true.
- 16:56SPEAKER_00: But I think it's absolutely brilliant that you did create this one beautiful hero product and did it thoroughly because, you know, at the end of the day, like I'm a huge believer in the fact that, you know, I treat the skin like, and I don't know how anybody else thinks of it, but the way I think of it, and I've said this before, is like the skin, when I'm thinking of it, it's like a petri dish of cells.
- 17:15SPEAKER_00: And so when you're looking at that petri dish, we put like in the lab, we put like medium on top to feed those cells, right?
- 17:22SPEAKER_00: And that's how I look at our own skin on the human body.
- 17:26SPEAKER_00: You want one layer of whatever product it is that is working for you, and you want to put it on and let that product work, you know, because that's what's going to lead to long-term results.
- 17:37SPEAKER_00: Like, you're not gonna get results by just bombarding your skin and then say saying, Okay, well, I don't know what works because I've used 15 products and now I can't narrow it down.
- 17:47SPEAKER_00: You know what I mean?
- 17:48SPEAKER_00: So, like that's that's a it's a big thing, and it's a lot of the questions that we get at Skincare Anarchy.
- 17:53SPEAKER_00: A lot of you chime in and ask us for recommendations.
- 17:56SPEAKER_00: And and my biggest recommendation is that alone, you know, it's like find that one product that's gonna work for you, that's gonna do it, and then stick to it.
- 18:04SPEAKER_01: Exactly, exactly.
- 18:06SPEAKER_01: Find what works for you.
- 18:07SPEAKER_01: You know, I hope this does.
- 18:09SPEAKER_01: And for the most part, people love it.
- 18:11SPEAKER_01: Like I've we've sold thousands of jars, and we've had a couple, literally two or three people say, it's too active for me.
- 18:22SPEAKER_01: And I get it, I get it.
- 18:24SPEAKER_01: And it's not gonna be like I, but I would rather have it be too active than hey, it didn't do anything for me.
- 18:30SPEAKER_01: I I don't and we I haven't had any of those, any of those complaints.
- 18:36SPEAKER_01: And I love that.
- 18:37SPEAKER_01: And it's okay, I get it.
- 18:38SPEAKER_01: But I'm I really wanted to sell to someone and to sell to the the person that was like, I my skin needs help.
- 18:46SPEAKER_01: I need help and I'm willing to go, you know, the three months to see if that works.
- 18:51SPEAKER_01: And I always say, don't change, stick with one thing.
- 18:54SPEAKER_01: If you bought bought it, unless it's giving you rashes or something's happening, stick with it for three months, at least three months.
- 19:02SPEAKER_01: And so that's what I'm seeing.
- 19:04SPEAKER_01: And I'm seeing I I love it because I've I've given my cream to beauty bloggers, and it's always such a huge compliment when they've tried everything, but they come back and ask me for a second jar.
- 19:16SPEAKER_00: Yeah, yeah.
- 19:17SPEAKER_00: It works, it really does work.
- 19:19SPEAKER_00: Like, I mean, honestly, like I when we were talking before the before the recording, like I I really was blown away that this one product gave me the results I was looking for.
- 19:29SPEAKER_00: Like I try products all the time, and it's like literally hit or miss, you know what I mean?
- 19:33SPEAKER_00: At this point, like I can kind of tell at this point with my skin.
- 19:36SPEAKER_00: Like, is it gonna work?
- 19:37SPEAKER_00: Is it not?
- 19:37SPEAKER_00: And your cream was immediately, I was like, I really like this.
- 19:42SPEAKER_00: And I I've had this weird skin type.
- 19:44SPEAKER_00: Like, I don't know what your skin type is, but like for me, it started oily when I was younger, and it kind of stayed that way in certain areas.
- 19:51SPEAKER_00: Like, I guess people say T-zone, but for me it's just random areas of oiliness.
- 19:55SPEAKER_00: And I was really worried about that.
- 19:57SPEAKER_00: I won't lie to you.
- 19:58SPEAKER_00: Like, at first I was like, okay, so moisturizer, so I can't really, you know, for me a lot of times I can't use them.
- 20:03SPEAKER_00: Usually I just do serums, you know, or like a really light moisturizer.
- 20:06SPEAKER_00: But when I used it, I was like, oh wow, this feels amazing.
- 20:09SPEAKER_00: Like it felt like nothing was on my face.
- 20:12SPEAKER_00: And so that immediately to me was like a home run.
- 20:15SPEAKER_00: And then when I kept using it, I was, you know, my biggest concerns that I always try to target are obviously like, you know, just looking more useful, looking more glowy and awake, but then also light hyperpigmentation, which I always am battling, you know, because skin of color, we all know it.
- 20:31SPEAKER_00: We battle this every single day.
- 20:33SPEAKER_00: And then also under eyes.
- 20:35SPEAKER_00: You mentioned that you're coming out with a new product, but I was using the one under my eyes as well, like on top of my eyelids, under my eyes.
- 20:41SPEAKER_00: And it was just doing the job.
- 20:43SPEAKER_00: It was getting it done.
- 20:44SPEAKER_00: And I it was not oily throughout the day.
- 20:46SPEAKER_00: I did not need to like go and like use a blotting paper, which happens a lot for me personally, you know.
- 20:51SPEAKER_00: And so I knew when I can see that, like I can physically see that my skin is responding like that.
- 20:57SPEAKER_00: That means that it it loves it, you know, it's it's loving what it what I've put on top of it.
- 21:02SPEAKER_00: So it really, really hit home for me.
- 21:04SPEAKER_00: And so I, you know, I really hope people out there, you guys, you need to try it.
- 21:08SPEAKER_00: You need to try this cream, and it's going to really change the way you think about skincare products.
- 21:12SPEAKER_01: Because oh, I love that.
- 21:14SPEAKER_01: Thank you, thank you.
- 21:15SPEAKER_01: And I do have uh right now the the cream is$149, but I'm doing promotion, and it's gonna be if you put in the code, if you go to faceumbeauty.com and you put the code pay79.
- 21:30SPEAKER_01: So anybody listening, you just put pay 79, it goes to$79 for you.
- 21:34SPEAKER_01: So until the until supplies last, we're actually rebranding same name, same formula, but we're doing a little bit of a different logo, and I love it.
- 21:43SPEAKER_01: I'm very excited about it.
- 21:44SPEAKER_01: So we're gonna until the supplies last, it's pay 79.
- 21:47SPEAKER_01: Yeah.
- 21:48SPEAKER_00: Okay, pay 79.
- 21:49SPEAKER_00: I'll make sure I put that in our show notes as well so that all of you listening can access.
- 21:54SPEAKER_00: But I want to ask you, you know, I really want to ask you this question because you've been in the media industry for so long, and I know.
- 22:00SPEAKER_00: That like things have changed right over time.
- 22:02SPEAKER_00: Like obviously, like people's perception of beauty and like the way people, I guess, interact with beauty, you know, that's changed.
- 22:09SPEAKER_00: I mean, I've watched it change, you know, as just a normal consumer.
- 22:12SPEAKER_00: So I'm sure, I mean, from your perspective, like what have been some things you've noticed that have like shifted or, you know, when it comes to skincare or beauty?
- 22:22SPEAKER_01: You know, the I I have to say is the clean products, and that I love.
- 22:28SPEAKER_01: I can't tell you how much I love that.
- 22:30SPEAKER_01: The cruelty-free product is so important to me.
- 22:34SPEAKER_01: I was vegan for 24 years.
- 22:36SPEAKER_01: I'm a strict vegetarian.
- 22:37SPEAKER_01: I don't think we need to keep testing and torturing animals.
- 22:40SPEAKER_01: And there's so many products now that are cruelty-free.
- 22:44SPEAKER_01: And they even have that little bunny.
- 22:45SPEAKER_01: And I've seen that in the last, you know, 15 years.
- 22:47SPEAKER_01: And I love that.
- 22:48SPEAKER_01: I love that we're using clean ingredients, healthy ingredients, ingredients that are healthy for the skin and body.
- 22:55SPEAKER_01: Your skin is your biggest organ.
- 22:56SPEAKER_01: So what you put on it is going to go into your body.
- 23:00SPEAKER_01: And there's so many chemicals that we are affected by every day from being in your house and like literally chemicals off of a rug, chemicals off of the paint.
- 23:11SPEAKER_01: There's there's chemicals everywhere, and we're bombarded with chemicals.
- 23:15SPEAKER_01: And to put something on your skin that has more chemicals, I really don't think that that's good for you.
- 23:23SPEAKER_01: And we're seeing a lot of people with autoimmune.
- 23:25SPEAKER_01: I had Lyme disease for 11 years.
- 23:28SPEAKER_01: And so my journey to through health was really to trying to find not only food that was not processed and organic and getting all the chemicals out of my body, but what am I putting on my skin?
- 23:41SPEAKER_01: What am I putting, even my makeup, right?
- 23:43SPEAKER_01: So I've seen this trend and I absolutely love it.
- 23:46SPEAKER_01: I'm in a lab right now.
- 23:48SPEAKER_01: I switched to a lab that doesn't allow any ingredients that are not reef safe.
- 23:55SPEAKER_01: I that standard is so unbelievably high.
- 23:59SPEAKER_01: So this woman, Autumn Blum, who created Stream to Sea, it's a product that is just beautifully done.
- 24:06SPEAKER_01: And it's for people who are outdoorsy and she's a scuba diver.
- 24:10SPEAKER_01: And she just saw what these products and what products that are not reef safe, products that are toxic, we're doing to the oceans and to the reefs and to you as a person, like just putting this chemical stuff on you.
- 24:22SPEAKER_01: And she's like, nope, I'm not gonna do that.
- 24:24SPEAKER_01: I want to create a completely clean, reef safe product.
- 24:27SPEAKER_01: So she will not allow any products into her lab, even if they come off like the list, like something might be reef safe now, and she's I'm learning all this.
- 24:36SPEAKER_01: And next year it's not.
- 24:38SPEAKER_01: That has to go.
- 24:39SPEAKER_01: You can't create your product there anymore if you're gonna use it.
- 24:42SPEAKER_01: So we're at the highest standard of clean, non-toxic green products.
- 24:47SPEAKER_01: And I love this trend.
- 24:50SPEAKER_01: I love it.
- 24:51SPEAKER_01: People do not realize what you put in your skin goes into your body.
- 24:55SPEAKER_01: And so that was, you know, being sick for so long and finally, finally healing it three years ago.
- 25:03SPEAKER_00: I I didn't know.
- 25:05SPEAKER_00: I didn't know you had uh you had to deal with Lyme disease for that long.
- 25:07SPEAKER_00: That's crazy.
- 25:08SPEAKER_01: It was horrifying, and it was like wrong diagnosis after wrong diagnosis.
- 25:12SPEAKER_01: And I mean, I went from like healthy to exhaustion, pain, rashes, bad skin, hair falling out three different times.
- 25:23SPEAKER_01: Yeah, it was it was it was awful.
- 25:25SPEAKER_01: So my exhaustion level was horrible.
- 25:28SPEAKER_01: So I just did everything I possibly could to eat right and use super clean products.
- 25:34SPEAKER_01: And that I'm just very happy that that trend is so big.
- 25:39SPEAKER_00: Yeah, no, I mean, I think that's such a solid point, too, because you know, now more than ever, I mean, medical data supports it is that like there's so many people with autoimmune disorders too now than there were like 20 years ago.
- 25:53SPEAKER_00: Like it's crazy to see how many cases of, you know, just for example, like Hashimoto's or like, you know, any kind of lupus, right?
- 26:01SPEAKER_00: I mean, people have all of these like skin conditions because they have these autoimmune disorders.
- 26:06SPEAKER_00: And you brought up Lyme disease, that's why I'm bringing this up because it it kind of, I mean, Lyme disease it puts your body through hell, you know, basically.
- 26:14SPEAKER_00: And, you know, it's very similar to a lot of these autoimmune disorders that I see a lot of.
- 26:20SPEAKER_00: And and what happens is the skin becomes very sensitized, you know.
- 26:24SPEAKER_00: And so that to me also speaks volumes to your product that you went through that and you created something that is non-toxic.
- 26:32SPEAKER_00: And you know, non-toxic also, that word, it has so many different meanings now, I feel like, for so many people.
- 26:38SPEAKER_00: But what you describe to me, that's a very good representation, you know, of what it should mean is is is it really safe?
- 26:45SPEAKER_00: Like, are these ingredients really safe?
- 26:47SPEAKER_00: And that's what I think a lot of consumers, there's a big black box right now in our industry about, you know, what's what is considered good and what is considered bad, you know, and a lot of people have gravitated towards this clean beauty movement because of that, because there's no, there was never transparency.
- 27:05SPEAKER_00: And now they're finally there, people are finally asking questions and saying, hey, listen, I have an actual sensitivity, you know.
- 27:11SPEAKER_00: So you need to tell me what's in your product, what's going on, and where did you get your ingredients?
- 27:16SPEAKER_00: And I'm so happy to see that too.
- 27:17SPEAKER_00: So I agree with you.
- 27:18SPEAKER_00: That's that's a huge shift.
- 27:20SPEAKER_00: Yeah.
- 27:20SPEAKER_01: Thank you.
- 27:20SPEAKER_01: Yeah, it's it's what's yours?
- 27:22SPEAKER_01: What do you see that you know?
- 27:25SPEAKER_01: Yeah, tell me, tell me what you see.
- 27:27SPEAKER_00: No, I I think it's it's very similar to yours, honestly.
- 27:29SPEAKER_00: I mean, the clean beauty thing is really big for me too, as especially as a scientist.
- 27:34SPEAKER_00: You know, I think that for me it's mostly the science and how it plays into that.
- 27:39SPEAKER_00: Because at the end of the day, like science can mean so many different things to so many different people.
- 27:45SPEAKER_00: And unfortunately, it's always meant something very medical, very like kind of like sterile feeling, you know what I mean?
- 27:52SPEAKER_00: But like I've seen a lot of science emerge in these beautiful, you know, ways, whether it's a brand or like an approach to formulation or whatever that might be.
- 28:02SPEAKER_00: I've seen science come to the forefront.
- 28:04SPEAKER_00: And that's been my favorite thing to see because it's refinement of something, you know, that's really what it represents.
- 28:11SPEAKER_00: And so I love that.
- 28:12SPEAKER_00: And I love that consumers want to learn about the science.
- 28:15SPEAKER_00: I mean, half the emails that we get are people asking me, you know, like, what is this ingredient?
- 28:20SPEAKER_00: Or what does this word mean?
- 28:22SPEAKER_00: Or like, how do I know, you know, this or that?
- 28:25SPEAKER_00: Like, and it's exciting to see that level of scientific literacy like go up, you know, in the in the masses.
- 28:31SPEAKER_00: And so I think that's the most exciting part of the beauty industry for me personally, is that there is a merger of, you know, just having fun, but then also wanting to learn and wanting to attain this knowledge about why products work the way they work, you know.
- 28:47SPEAKER_01: 100% I agree with you because I know as uh when I was younger, I didn't care as long as it worked.
- 28:52SPEAKER_01: Now I care.
- 28:53SPEAKER_01: Now I care.
- 28:54SPEAKER_01: And I want to know what's in the products that I'm using.
- 28:57SPEAKER_01: I want to know how much, you know, what's the percentage of these things, right?
- 29:01SPEAKER_01: And people don't ask that.
- 29:02SPEAKER_01: And they will, you know, a celebrity will get on and be like, I use this.
- 29:06SPEAKER_01: And I'm like, great, like there's nothing in there.
- 29:10SPEAKER_01: It's just like I'm looking at them like, hey, this is a great moisturizer.
- 29:14SPEAKER_01: You're gonna need this ingredient, that ingredient, that to actually do anything for your skin.
- 29:18SPEAKER_01: It's it's yeah, I I'm really happy people are now really doing their own research.
- 29:23SPEAKER_01: They're looking into products, they're and I think they're demanding more of, you know, instead of just listening and going, okay, that it's a you know, it's a it looks like a nice package and looks like this.
- 29:35SPEAKER_01: What's what's in it?
- 29:37SPEAKER_01: What's really working?
- 29:38SPEAKER_01: Is it gonna harm me in any way?
- 29:39SPEAKER_01: Is it gonna is it harming the environment?
- 29:41SPEAKER_01: I I wanted to do, and I looked into this and I still may do it, but refillable, you know.
- 29:46SPEAKER_01: I wanted to do everything as much as sustainable as possible and as clean as possible.
- 29:51SPEAKER_01: So that hopefully will be coming down the line for me too.
- 29:54SPEAKER_00: Well, I think you've done a phenomenal job already.
- 29:56SPEAKER_00: So I'm excited to see what you come up with in the future for.
- 30:00SPEAKER_00: I mean, what is your what is your vision for the future face um?
- 30:03SPEAKER_00: Like where I know you mentioned the new product, but like where do you want to take the brand?
- 30:07SPEAKER_01: I want it, I mean, I want it to be a big brand.
- 30:09SPEAKER_01: I want to get into, you know, I'd love to be in Ulta, I'd love to be in Sephora, I'd love to be, you know, in and even department stores.
- 30:17SPEAKER_01: I want to give people the option of a very clean line.
- 30:21SPEAKER_01: That's I want everybody to be able to use it.
- 30:23SPEAKER_01: And it's it's just it works, it's ethical, and it's healthy.
- 30:29SPEAKER_01: And I want other people to experience that because I really don't think people understand that what you put on your skin goes into your body and it will have an effect, good, bad, or ugly, whatever it may be, it's going to have an effect.
- 30:44SPEAKER_01: So I and I didn't really care until I got sick.
- 30:48SPEAKER_01: I didn't, you know, I was one of those if it works, it's good.
- 30:51SPEAKER_01: If it looks good, yeah, my skin looks, but it was ingredients that were not good.
- 30:56SPEAKER_01: I I remember there was one one, I'm not gonna say what it is, but one that just I felt like my skin looked so great every time I put it on and my makeup and my somebody looked at it and like, this is the worst stuff in the world.
- 31:08SPEAKER_01: What are you using?
- 31:10SPEAKER_01: Like, I don't know, it works.
- 31:13SPEAKER_01: I didn't care.
- 31:14SPEAKER_01: I didn't care, and I didn't know.
- 31:16SPEAKER_01: And now that I'm informed and educated on this, I want other people to understand that it does matter.
- 31:22SPEAKER_01: It does matter.
- 31:23SPEAKER_01: Yeah.
- 31:24SPEAKER_00: It really does matter though.
- 31:26SPEAKER_00: I mean, at the end of the day, like, and that's see, that's the dilemma though, right, Carrie?
- 31:30SPEAKER_00: Like, I feel like people don't know, and when we find out, it becomes like, I don't know, not too late, but it becomes this like problem at that point, you know what I mean?
- 31:40SPEAKER_00: Where it's like, like, shit, why didn't the brand tell me?
- 31:43SPEAKER_00: You know what I mean?
- 31:44SPEAKER_00: That this is in there, or like, and that's what it becomes.
- 31:46SPEAKER_00: And I hate that.
- 31:47SPEAKER_00: And that's it really matters.
- 31:49SPEAKER_00: I think that's where, like, when you said the whole clean beauty part of it and the non-toxic, I mean, that really resonates because I really think it is on the part of brands to kind of like have do that homework, you know, for consumers, so that they don't have to fall in love with a product just to find out that it was terrible for you, you know, in the long run.
- 32:08SPEAKER_00: Like no one should have to go through that.
- 32:11SPEAKER_01: I think there's a there should be an ethical responsibility.
- 32:14SPEAKER_01: First of all, if you're gonna say an ingredient is in there, it's in there and it's in there at an active level.
- 32:20SPEAKER_01: And for you know, and to have this beautiful skin, you see these waterfalls, this green, or like people like the up close.
- 32:26SPEAKER_01: And I'm like, okay, well, what's in it?
- 32:29SPEAKER_01: Is it really natural?
- 32:30SPEAKER_01: Is it really and and natural is so you even using that term, there's so many deceptive natural products.
- 32:39SPEAKER_01: So I'm, you know, I just feel that if you're gonna say something, back it up, back it up and and be responsible.
- 32:46SPEAKER_01: You know, these there's kids using your product, there's older people using your product.
- 32:51SPEAKER_01: Please be responsible.
- 32:52SPEAKER_01: Don't put anything in there that can be carcinogenic or sick or make you sick or in the long run hurt your health.
- 32:58SPEAKER_01: So that's that's why I created this as well, too.
- 33:02SPEAKER_01: I wanted something that was ethical.
- 33:05SPEAKER_00: Yeah, yeah.
- 33:06SPEAKER_00: That makes sense.
- 33:06SPEAKER_00: I love that.
- 33:07SPEAKER_00: I absolutely love that.
- 33:08SPEAKER_00: And I actually I want to ask you this because I've been, you know, it's a real curiosity of mine.
- 33:13SPEAKER_00: And I and I think it's important for us to understand is like, you know, as a celebrity, I mean, people criticize celebrity brands a lot, you know, and a lot of them rightfully so, but a lot of them I'm just like, eh, you don't really know, you know, like what went behind this.
- 33:27SPEAKER_00: So I want to ask you, I mean, you're you've you're a huge personality, you know, you've you've seen like the whole industry and and you've seen how things work.
- 33:36SPEAKER_00: I mean, how was that for you, like a per that personal journey of creating a brand?
- 33:40SPEAKER_00: I mean, what were some of the things that you had to be like, you know, kind of put your foot down and say, no, I want it done like this?
- 33:46SPEAKER_00: I mean, if you can give us a few examples, maybe.
- 33:49SPEAKER_01: You mean so like I just I learned from Angie from my chemist, because I didn't know.
- 33:58SPEAKER_01: And I'm like, oh, I like this ingredient.
- 33:59SPEAKER_01: She's like, no, let me tell you what this does.
- 34:02SPEAKER_01: And this won't.
- 34:03SPEAKER_01: I didn't know.
- 34:04SPEAKER_01: So I guess the journey was really trusting her and looking at certain ingredients and her saying, that's not this.
- 34:13SPEAKER_01: Is this a uh preservative, for instance, and this is not a good preservative.
- 34:18SPEAKER_01: This is a better one.
- 34:19SPEAKER_01: But it doesn't it it may not make this product that stable that you have in there, or we have to switch things around if we're gonna use it.
- 34:30SPEAKER_01: So I really the the the journey was learning what goes well with certain ingredients, what doesn't, what it was like the mix of things.
- 34:43SPEAKER_01: That's one of the journey of it and really trusting her.
- 34:46SPEAKER_01: And there were times, I mean, where she would send me a cream, she's like, okay, try this formula.
- 34:51SPEAKER_01: And I would put it on.
- 34:52SPEAKER_01: I'm like, no, no, there's something wrong.
- 34:54SPEAKER_01: It's there's it's too dry.
- 34:56SPEAKER_01: There needs to be more moisture.
- 34:58SPEAKER_01: So then we went overboard on the moisture.
- 35:00SPEAKER_01: And I'm like, nope, okay, we got to dial that back.
- 35:02SPEAKER_01: And then I've had friends, like every time I got something, I would give it to my roommate, I would give it to, you know, my friends, my my boyfriend, I would give it to, you know, whoever, like guys and girls can use this.
- 35:13SPEAKER_01: And I would get, I like this because of this, or I like this because of this.
- 35:18SPEAKER_01: And then I went overboard and got too much moisture.
- 35:19SPEAKER_01: And I had people say, no, no, no, I like the formula prior.
- 35:22SPEAKER_01: So it was just, it was that testing stage that I learned so much.
- 35:27SPEAKER_01: And I it was it was really trusting my chemists, knowing that she's a a very ethical person, and knowing that she was gonna give me a product that I could put my name on and I'd be proud of.
- 35:43SPEAKER_01: And we made that.
- 35:44SPEAKER_01: And it took eight months.
- 35:45SPEAKER_01: It took eight months, but we did it.
- 35:47SPEAKER_01: And I was just very, I'm very proud of it.
- 35:50SPEAKER_00: That's so cool.
- 35:51SPEAKER_00: And I love it.
- 35:52SPEAKER_00: I I I mean, it's a great product, honestly.
- 35:54SPEAKER_00: It's a great product, and I think, you know, your journey definitely speaks to the end result because I like I said, you know, one products that are like one, and there's a lot of things they're doing for you, like they're they're really kind of battling a lot of different concerns, like they're very hard to formulate, and they're very hard to formulate correctly because of exactly what you said.
- 36:16SPEAKER_00: You know, it's either too moisturizing or it's too drying, or they're just issues.
- 36:20SPEAKER_00: So the fact that you've come to this formula and it's actually doing what it's doing, it's working so beautifully.
- 36:26SPEAKER_00: I mean, congratulations on that.
- 36:27SPEAKER_00: It's it's such a heavy hitter, and I really believe in you know, just power products that you can use day in and day out for years, and they just become staples of your routine, you know.
- 36:38SPEAKER_00: Like I'm such a believer in that.
- 36:40SPEAKER_00: So I think that that's definitely what you've created, you know.
- 36:43SPEAKER_00: I looking at it and having experienced it, like I really could see somebody just saying, This is my product, you know, like this is what works for me, and I don't need anything else.
- 36:52SPEAKER_00: And and that's the goal.
- 36:54SPEAKER_00: I mean, at the end of the day, I mean the skincare industry is a huge industry, but the really the end goal is or it should be, I think for consumers, what works for your skin and stick to it, you know, like if it works, great.
- 37:06SPEAKER_00: Like keep using it.
- 37:07SPEAKER_00: So I love it.
- 37:08SPEAKER_00: I'm a huge believer in what you've done and what you've created, and I really urge everybody listening to check it out, check out Face Um.
- 37:15SPEAKER_00: I'm gonna be linking everything in the show notes.
- 37:17SPEAKER_00: But Carrie, this was such an honor to host you.
- 37:19SPEAKER_00: Thank you so much for the opportunity.
- 37:21SPEAKER_01: Thank you.
- 37:22SPEAKER_01: I so appreciate it.
- 37:23SPEAKER_01: And anytime you want a jar, it's yours.
- 37:26SPEAKER_00: Thank you so much.
- 37:27SPEAKER_00: I might be uh taking up on the offer because I really I I want to kind of get back on it.
- 37:32SPEAKER_00: I had to stop because I had to try other products, but I really loved my results.
- 37:36SPEAKER_00: You know, it was a great two weeks.
- 37:38SPEAKER_00: So thank you, thank you.
- 37:40SPEAKER_00: All right, all right, thank you.
- 37:41SPEAKER_00: Hey guys, so I hope you love that episode.
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