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Latest / Impact Vector: AI Tools

Branch Expands AI Measurement With ChatGPT Ads Attribution Across App, Web and Desktop - PR Newswire — 2026-09-24

## Short Segments Anthropic's Claude Opus 5.5 debuts with lower costs and faster performance, setting a new benchmark in AI models. Anthropic has launched Claude Opus 5.5, a new AI model that promises to deliver the performance of its predecessor, Claude Fable 5.1, at a significantly reduced cost. Opus 5.5 is designed to excel in coding and knowledge work, outperforming previous models while being 40% cheaper to operate. This release is part of Anthropic's strategy to offer more efficient AI solutions, making advanced AI capabilities more accessible to businesses and developers. With its…

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