Latest / 70 80 / SETTANTAxOTTANTA: 1984. O così o Pomì, lo slogan pubblicitario entra nel linguaggio di tutti i giorni per dire che non esistono alternative

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SETTANTAxOTTANTA: 1984. O così o Pomì, lo slogan pubblicitario entra nel linguaggio di tutti i giorni per dire che non esistono alternative · 70 80

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  on. Welcome to 70 per 80, the 7080 .it section
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  I'm with journalist Enzo Mauri, who introduces
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  the current topic. Good morning, today I'm talking
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  about a famous advertising spot. The power of
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  advertising can happen that an old TV slogan
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  is so well known to enter the everyday language.
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  It's the case of O 'Così O 'Pomì. Pomì, I don't
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  give you food. Follow him. It surrounds it. It's
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  in the wave of flavor. In this way, Pomì, designed
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  to launch a brand of tomatoes produced by Parmalat,
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  was invented by Pino Pilla, one of the most important
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  copywriters in the history of Italian advertising.
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  With Pomì, the flavor doesn't stay on the plate.
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  He is linked to many claims of Italian brands,
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  including that of the Pai chips. One and then
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  that's it. The father of Cosio Pomini started
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  his advertising career in 1969 in Milan. In the
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  Lombard capital, he knew what he himself defined
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  as his master, Emanuele Pirella. Just during
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  the collaboration with their advertising agency
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  L 'Eve Pirella, today 1000 L 'Eve, Pino Pilla
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  started there in 1984, according to other sources.
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  In 1982, what has become a classic Italian idiomatic
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  expression. When the internet was not yet part
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  of our skill and television represented the means
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  of mass communication more at the forefront,
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  a central advertising spot could have a breaking
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