AIICO Sampling's Evolution to Test Marketing 2.0
This episode describes a new approach to product sampling, referred to as "Sampling 2.0," exemplified by the AIICO sampling vending machine.
Unlike traditional methods where sample distribution is a one-time, untraceable interaction (Sampling 1.0), AIICO utilizes digital signage and IoT capabilities to gather customer data through actions like LINE registration or surveys, allowing companies to understand who receives samples and their demographics.
This data enables businesses to maintain ongoing communication with consumers after sample distribution, facilitating continued engagement and…
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