KBB Enters Housing With Free Valuations | Real Estate News

Real Estate News Today | 2 Min News | The Daily News Now! · Jul 7, 2026 · 1m

Kelley Blue Book is revolutionizing home valuations, launching a free service for homeowners starting August 1st to get accurate, neighborhood-specific home valuations—within 3% of final sale price—in just 24 hours. Powered by True Footage tech, the platform pairs users with vetted “Verified Agents” based on proven performance, helping sellers maximize profits. While homeowners get it for free, agents pay a monthly fee for access to leads. This bold move signals a broader trend: big brands are entering real estate to build customer relationships and capture new revenue streams. Listen in…