Latest / The Official SaaStr Podcast: SaaS | Founders | Investors
Saastr 002: Behind The Scenes At The World's Fastest Growing SaaS Company with Andy Lark, CMO @ Xero
Joining us today, I am thrilled to welcome, Andy Lark, CMO at Xero, the world's fast growing SaaS company making accounting software beautiful. Prior to joining Xero, Andy work with the likes of Dell, Sun Microsystems and The CommonWealth Bank Of Australia and in today's show with Andy we discuss:
How Andy came to be CMO at the world's fastest growing SaaS company?
How Andy structures his team?
What does Andy make of the expansion of the traditional marketing role?
How to approach branding with regards to competitors?
How did Tiago choose his investors?
What are the main differences of the…
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