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Turn Disruption Into Opportunity: Jonathan Fields on Building Antifragile Brands

What does it take for brands and teams to turn uncertainty into a competitive advantage?

In this episode of Adspeak by ADWEEK, host Alison Weissbrot, Executive Editor at ADWEEK, sits down with Jonathan Fields, Founder, Co-Executive Producer, and host of the Good Life Project, for a live BrandWeek conversation about navigating disruption with clarity, resilience, and purpose.

Jonathan shares five principles for businesses to thrive in volatile markets, including actively seeking new opportunities, building trust through creator partnerships, narrowing strategic focus, and addressing the deeper…

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