Protecting Your Close Rate

The Blueprint with Mike Prewett · Feb 19, 2026 · 6m

This talk focuses on the high rate of contract cancellations in Atlanta, where about 22.5% of contracts were canceled, forcing agents to sell multiple homes just to get paid once. The speaker emphasizes that this leads to frustration and reduced income despite significant effort.

The core message is that improving close rates starts with setting clear, reasonable expectations early in the process. A major cause of failed deals and client dissatisfaction is poor communication—still the number one complaint consumers have about real estate agents.

Agents are encouraged to proactively educate…