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How Dollar Shave Club Built Its Brand
We break down the specific mechanics of how Dollar Shave Club turned a mundane commodity into a cultural phenomenon. Lucas and Luna examine the original video ad, the unit economics that made the subscription model viable, and the branding decisions that allowed them to disrupt an industry dominated by Gillette. This is a deep dive into the marketing strategy behind one of the most famous DTC launches in history.
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The skinny
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