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596: Building Bridges Between Brands and Creators: The Story of Sheer
Sami revisits his time on a recent project for Sheer as he talks with it’s CTO and founder Mads Ulrik Svendsen about the ever evolving and creative world of influencers.
Mads talks about the story of Sheer, how they’re helping influencers maximise their potential and creativity, where they expect to see change in the industry over the coming years, the desire for authenticity in a world of AI content, and Sami is determined to discover just what it would take to become an influencer in 2025.
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If you want to get in touch with Mads about anything you’ve heard on todays show you can connect…
The skinny
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