Latest / Ask The Experts / True North Music & Food Festival with Vern Stenman, President of the Madison Mallards

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True North Music & Food Festival with Vern Stenman, President of the Madison Mallards · Ask The Experts

• 0:01
  Speaker 1: Eight forty eight thirteen ten Wyba and Madison in the morning.
• 0:07
  Speaker 1: Oh yes, thinking about the beautiful ballpark and one of
• 0:11
  Speaker 1: the really cool things about Warner Park. And since the
• 0:14
  Speaker 1: Mallards have been in town for a very very long time,
• 0:18
  Speaker 1: there's never a dull time. There's never a downtime on
• 0:21
  Speaker 1: Madison's North side as a matter of fact, coming up
• 0:23
  Speaker 1: this weekend tomorrow, as a matter of fact, at the
• 0:26
  Speaker 1: Warner Park Duck Pond got the True North Festival, music, food,
• 0:32
  Speaker 1: all sorts of great stuff. That's tomorrow at the Warner
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  Speaker 1: Park right at the Duck Pond there and joining us
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  Speaker 1: with the Madison Mallard mister Vernstenman, Vern, how you.
• 0:43
  Speaker 2: Been man, Good morning, doing great.
• 0:46
  Speaker 1: Let's talk about this True North Fest a little bit.
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  Speaker 1: For folks that don't know, this is a chance to
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  Speaker 1: head on out to the ballpark and do a couple
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  Speaker 1: of our favorite things, which is eat, drink and listen
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  Speaker 1: to music. Am I right on that?
• 1:00
  Speaker 2: Right on, right on? You know, there's there's been so
• 1:02
  Speaker 2: many cool things happening on the North side of Madison
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  Speaker 2: in the last few years. You know, I've been working
• 1:08
  Speaker 2: on the side of town for twenty five years now
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  Speaker 2: and you know, ten to fifteen years ago, I think
• 1:12
  Speaker 2: the North Side you know, had a lot of opportunity
• 1:15
  Speaker 2: to improve, I guess right, And and and you didn't
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  Speaker 2: see new restaurants and new bars and things like that
• 1:21
  Speaker 2: coming to this part of town. And now you know,
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  Speaker 2: some of the coolest you know, new bars and restaurants
• 1:27
  Speaker 2: and apartments and things like that are all coming to
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  Speaker 2: the North Side. You know, there's a big turnover, and
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  Speaker 2: kind of even the people living in the houses here,
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  Speaker 2: you know, like people you know, rebuilding and improving the
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  Speaker 2: houses that are here. It's becoming kind of a younger,
• 1:43
  Speaker 2: cooler part of town than I think it's ever been
• 1:45
  Speaker 2: since I've been here, at least, And so we wanted
• 1:47
  Speaker 2: to celebrate that. So I got together with Matt Grding
• 1:50
  Speaker 2: from Lola's. You know, this outstanding cocktail bar on the
• 1:53
  Speaker 2: north side of Madison. If you haven't been to it yet,
• 1:56
  Speaker 2: you got to stop in. It's got kind of a
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  Speaker 2: great stuffer club and you know, soul club vibe going
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  Speaker 2: on with outstanding music and food and things like that.
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  Speaker 2: And we got together and said, what can we do
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  Speaker 2: to celebrate all the great things happening on the north
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  Speaker 2: side of Madison? And tell the story a little bit.
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  Speaker 2: And so we landed on the True North Food and
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  Speaker 2: Music Festival. That will be the first ever one will
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  Speaker 2: be tomorrow, Kates open at three o'clock. We have twelve
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  Speaker 2: restaurants that we'll be selling you know, kind of small
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  Speaker 2: plate samples, but also some entree dishes as well, places
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  Speaker 2: like Lola's and Heritage Cavern in a Han and Seven
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  Speaker 2: Acre Dairy, Salvator's Pizza, and it's going to be outstanding,
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  Speaker 2: you know. I mean, the food alone would be worth
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  Speaker 2: coming for, but we're also adding, you know, great music.
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  Speaker 2: We'll have Kates opening at three, live music starting at
• 2:47
  Speaker 2: four o'clock with local bands kind of headlined. The local
• 2:53
  Speaker 2: band portion at least is headlined by the People Brother's band,
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  Speaker 2: Mom and Dick Donald's Brass Band. And then we're bringing
• 2:59
  Speaker 2: in this guy by the name of Pochi Lfarge. If
• 3:01
  Speaker 2: you ever happened to see Boardwalk Empire, he was actually
• 3:04
  Speaker 2: in Boardwalk Empire and had some of his music featured
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  Speaker 2: in that show, and he kind of evokes this kind
• 3:09
  Speaker 2: of like speakeasy vibe from like the twenties and thirties,
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  Speaker 2: and he's outstanding and he'll be a lot of fun
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  Speaker 2: to see as our headliner on Saturday.
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  Speaker 1: Night should be a whole lot of fun. Of course,
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  Speaker 1: you head on over to True Northfest dot com. That's
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  Speaker 1: True Northfest dot com all one word by tickets online.
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  Speaker 1: You can also get a rundown of the different music
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  Speaker 1: and different foods available. I know I'm biased. I do
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  Speaker 1: see beef butter barbecue there. I also see you guys
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  Speaker 1: got a fantastic about him. And it's interesting too when
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  Speaker 1: you talk about the North Side, and I know one
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  Speaker 1: of the things that the Mallards have always prided themselves on,
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  Speaker 1: and what you guys have always talked about was how
• 3:49
  Speaker 1: much you are committed not just to Madison but even
• 3:52
  Speaker 1: specifically to the community. And it seems like a lot
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  Speaker 1: of the changes that have gone on for the better
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  Speaker 1: on the North Side really do and and Vern, I
• 4:00
  Speaker 1: think you guys deserve a lot of credit for this.
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  Speaker 1: It really does does base itself around Warner Park and
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  Speaker 1: what you guys have been doing with the Mallards, you've
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  Speaker 1: suddenly and as well as the Nightmares is that was
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  Speaker 1: an area that you know, a lot of other other
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  Speaker 1: organizations that tried to make something happen. You guys worked
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  Speaker 1: really really hard to make it happen at Warner Park,
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  Speaker 1: and it's become a place where, you know, not only
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  Speaker 1: is it is it a great event the baseball and
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  Speaker 1: softball games, there's a lot of people that are now
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  Speaker 1: coming that way. And if you're if you're looking to
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  Speaker 1: start a new business, if you're looking to open up
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  Speaker 1: a restaurant or a bar, or any other type of
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  Speaker 1: type of thing, you've got these this influx of people.
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  Speaker 1: On any baseball or softball day, You've suddenly got an
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  Speaker 1: influx of customers. And it's kind of like a little
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  Speaker 1: engine that once you guys fired that up, it's really
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  Speaker 1: been taking off up there. I know you're very proud
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  Speaker 1: of the neighborhood, as you guys should be. It's pretty
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  Speaker 1: cool what's going on the North Side.
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  Speaker 2: Absolutely, and I mean, how nice is it if you
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  Speaker 2: live on the North Side you could hop on your
• 5:02
  Speaker 2: bike or walk over to a Mallard's game or to
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  Speaker 2: a Nightmares game. And now adding in some of these
• 5:07
  Speaker 2: kind of community events and festivals. We're going to be
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  Speaker 2: doing a trick or treat event with a screening of
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  Speaker 2: a movie before Halloween here in a couple of weeks.
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  Speaker 2: And yeah, I think that we've always kind of felt
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  Speaker 2: like if we're making Madison a little bit better place
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  Speaker 2: to live, like we're doing our job and that the
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  Speaker 2: business side we'll kind of figure itself out, and that,
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  Speaker 2: you know, is what we've always tried to do with
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  Speaker 2: the Mallards, and I think what we're doing now is
• 5:30
  Speaker 2: true North and some of these other things. Another funny
• 5:33
  Speaker 2: event we have coming up in a couple of weeks
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  Speaker 2: is we're returning Division one baseball to Madison for the
• 5:39
  Speaker 2: first time since nineteen ninety three and the University of
• 5:43
  Speaker 2: Wisconsin Milwaukee we'll be playing a baseball game here against
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  Speaker 2: Illinois State, and it will be the first time we'll
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  Speaker 2: have Division one baseball here since the UW you know,
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  Speaker 2: baseball program left unfortunately. And that'll be on October eleventh,
• 6:00
  Speaker 2: on a Saturday afternoon. And for those that are big
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  Speaker 2: baseball fans, that'll be a funny event to see and uh,
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  Speaker 2: you know, kind of bring bring to you one baseball
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  Speaker 2: back here to Madison and kind of bring that topic
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  Speaker 2: back up for conversation is always a fun thing for
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  Speaker 2: us as well.
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  Speaker 1: Will you're will your announcer be saying, and the University
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  Speaker 1: of Wisconsin Milwaukee team takes the fan.
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  Speaker 2: I wanted to. I wanted to buy UW Milwaukee like
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  Speaker 2: some nice red uniform conson on the front of them,
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  Speaker 2: but they're they're athletic. Director didn't think that was as
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  Speaker 2: good of an idea as I did.
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  Speaker 1: Different perspectives, But that is who how did that come
• 6:38
  Speaker 1: to be? Like? Because to me, that's it's brilliant all around.
• 6:42
  Speaker 1: It's it's so good. Obviously for Madison, it's also great.
• 6:45
  Speaker 1: I got a guess for the players of from UW Milwaukee,
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  Speaker 1: how did that all come about? Burn?
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  Speaker 2: You know, I've been friends with those coaches for a
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  Speaker 2: long time. Actually, the coach at e W Milwaukee, Sean Wagner,
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  Speaker 2: played for the Mallards in the late two thousands, and
• 7:01
  Speaker 2: you know, fall baseball has become a bigger and bigger
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  Speaker 2: thing in college baseball in the last five or ten years,
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  Speaker 2: I would say, and they saw this as an opportunity
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  Speaker 2: to do something kind of fun for their players where
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  Speaker 2: they get away from the normal grind of campus life
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  Speaker 2: and all the things that they're doing. And I think
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  Speaker 2: they see the Mallards as kind of a fun place
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  Speaker 2: to come to. I think the teams are going to
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  Speaker 2: go up to the dells after the game and get
• 7:23
  Speaker 2: the water parks and things like that. So I think
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  Speaker 2: it's a fun thing for them. It's a fun thing
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  Speaker 2: for us and for Madison Baseball you know fans. So
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  Speaker 2: I think it's kind of a win win for everybody.
• 7:33
  Speaker 1: That is an amazing thing that's gonna be going on
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  Speaker 1: October eleventh. Of course, details, I'm gonna guess Mallards Baseball
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  Speaker 1: dot com you guys have probably got all the details
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  Speaker 1: on that up there and True North True Northfest dot com.
• 7:45
  Speaker 1: That's True Northfest dot com. Before I let you, let's
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  Speaker 1: just get at on and start your weekend. I know
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  Speaker 1: you've probably got a lot of work to do. Get
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  Speaker 1: in this big event for tomorrow underway. Will there be
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  Speaker 1: merch I look at that True North logo and I'm
• 7:56
  Speaker 1: thinking I'd love a T shirt you guy. You guys
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  Speaker 1: will have that stuff available for purchase.
• 8:01
  Speaker 2: Always working for some free merch preview, I got you.
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  Speaker 2: We will have some merchandise available and uh, you know
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  Speaker 2: we're we're gonna have a ferris wheel in the outfield.
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  Speaker 2: The Mallard's Kids Zone is going to be open. Uh
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  Speaker 2: you know, I think it's going to be mostly adulty event.
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  Speaker 2: But it's absolutely something that we kind of built to
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  Speaker 2: be attractive to kids and families as well, and so
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  Speaker 2: hopefully something for everybody at the event. And uh, it
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  Speaker 2: should be just a ton of fun.
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  Speaker 1: Like Oh, tickets available online will to be available at
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  Speaker 1: the box office as well tomorrow people, just yeah, you know,
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  Speaker 1: pick them up today.
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  Speaker 2: The tickets to go up at three dollars tomorrow, so
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  Speaker 2: today that at fifteen dollars to get in tomorrow. There'll
• 8:42
  Speaker 2: be eighteen overnight, So get tickets today. You know at
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  Speaker 2: true Northwest dot com. You can buy the tickets there
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  Speaker 2: and uh yeah, gates open at three. I think the
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  Speaker 2: crowds will be a little bit later early in the event,
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  Speaker 2: and I'm guessing by seven or eighted block we'll have
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  Speaker 2: a pretty full house and should be dealing great with
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  Speaker 2: the with the live music.
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  Speaker 1: Should be an app fantastic event. Again, that's the True
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  Speaker 1: north Fest. It runs tomorrow, kicks off tomorrow, runs all
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  Speaker 1: day tomorrow, and again all the details up at true
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  Speaker 1: Northfest dot com. As Vern mentioned, you want to buy
• 9:11
  Speaker 1: your tickets, you want to do that today. If you're
• 9:13
  Speaker 1: in your car right now traveling into the office, just
• 9:15
  Speaker 1: head on over to True Northfest dot com when you
• 9:17
  Speaker 1: get in. You can even do it after your clock in.
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  Speaker 1: We won't tell the bosses that you that you did that.
• 9:22
  Speaker 1: As a matter of fact, you should be telling your
• 9:23
  Speaker 1: bosses that you're going to do that stuff. So Mallard's
• 9:26
  Speaker 1: Baseball as well, always a great place to keep updated
• 9:29
  Speaker 1: on all the great stuff going on with the Madison
• 9:32
  Speaker 1: Mallards and of course going on at Warner Park at
• 9:34
  Speaker 1: the Duck Pond. Follow him on Facebook and social media
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  Speaker 1: as well. Vern. It's always great to see you. Well,
• 9:38
  Speaker 1: we'll stop buy tomorrow and uh and say hello and
• 9:41
  Speaker 1: maybe have some maybe have some some brisket and uh
• 9:45
  Speaker 1: and I'll need a fresh new T shirt after I
• 9:47
  Speaker 1: get barbecue sauce all over myself first time in Madison Mallards.
• 9:55
  Speaker 1: Thanks man again. That website Trueanorthfest dot com. That's True
• 9:59
  Speaker 1: north Fest. Yeah, I was looking over just all the
• 10:02
  Speaker 1: different obviously mentioned some of the restaurants, the ones that
• 10:06
  Speaker 1: you know, also some some newer ones as well in
• 10:09
  Speaker 1: the area. And then uh and then of course uh,
• 10:11
  Speaker 1: they've got the they've got the music line up and
• 10:13
  Speaker 1: there is a Ferris Williams. Looking at the picture, I'm
• 10:15
  Speaker 1: like boy, that's gonna be uh be very very cool,
• 10:18
  Speaker 1: So you're definitely gonna want to check that out again.
• 10:20
  Speaker 1: Tickets everything available at true at northfest dot com. That's
• 10:23
  Speaker 1: true Northfest uh dot com for that event. And Vicky McKenna,
• 10:28
  Speaker 1: she comes your way next right here on thirteen ten
• 10:31
  Speaker 1: w i b A