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This makes you more memorable at parties · Inside Strategic Relations

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So you've been invited to a party, a business networking event, or some
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kind of social gathering, and you want to make the most of that event
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because you know how much struble it is to go to events and stuff,
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But you want to make the most of that event. This one thing will
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help you connect with more people, create awesome results for your time, and
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make that event more interesting. I'm just in hit with inside strategic relations building
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business relationships matters. Now in an instant digital world of text messages and social
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media, business owners and executives feel more disconnected than ever before. Ever since
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COVID, there haven't been a lot of business networking events, or there haven't
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been a lot of association meetings or on site training that really felt the way
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it used to, because remember the day when you'd go you'd go to work,
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and then after work you'd go to a business networking event. You'd pick
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up two or three new clients, you'd make two or three new solid connections,
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and it would build your business. Now today everybody's hanging out on the
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Facebook, LinkedIn or some other platform that these platforms may not even exist at
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the time of you listening to this recording. Because the digital environment for networking
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is so weak. So how do we build strong connections and get into the
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inner circles of decision makers so that we can offer our solutions so that we
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can make better and more profitable business connections. Well, first off, you
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have to get invited to the parties, to the events, to the fundraisers,
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to the activities where decision makers exist. Because when I share this particular
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strategy with you, a lot of folks are going to think it takes a
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lot of time, and it's costly and it requires a lot of pre planning.
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But again, aren't business relationships worth the investment in order to build their
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quality? So a lot of folks go to these meetings and they have a
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little bit of anxiety about being face to face in person. So, whether
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it's a Toastmasters event, because you're building skills, so you're going to training
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to build your skills, it's great to know other people who are also building
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the same skills, so you can build up a reinforcing behaviors or study behaviors.
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Maybe you're going to a charitable event where they're raising money for a worthy
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cause and you want to see that cause be successful and you want to see
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that foundation grow or you want to see that organization it's helping children grow,
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and so you want to make sure because those are like minded people that they
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know you're interested and maybe there's a tax opportunity for you, not now,
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but in the future, and this gives you the ability to have that channel.
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Maybe it's a business networking event where you're in a city and you're socializing
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because you're really looking for clients. How do you be more effective and not
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just work the room but build meaningful relationships? And a lot of times when
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you're at those meetings, you cannot afford to sit there and talk to one
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person the whole night. I know you're nervous. I know you're not sure
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how to approach it. But you need to pollinate. You need to circulate
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so that you can get as many not necessarily meaningful connections, but introductions for
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new opportunity. Plus you need to be introducing other people and so these connections,
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So, how do we secure these things after the meeting, since we
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really couldn't invest a lot of time and effort during the meeting to make these
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connections. Well, I'm going to recommend something that has been quite the social
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norm until about the nineteen eighties or maybe the nineteen nineties, and fell out
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of favor as postage rates increased. Yet I still see highly successful individuals use
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this because it turns a limited connection into a meaningful connection. And let me
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explain. Let's say you met somebody at a party only for five minutes,
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you exchanged business cards, you talked back and forth about the products and services
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that you offer, You had a conversation about the weather. You felt maybe
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there's a little bit of opportunity here, but you didn't really get to know
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the person. How do you make a connection? How do you anchor your
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who you are with that person after the event, because you know, after
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an event. I came back from a fundraising event yesterday and I laid down
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on my bed and I was half dressed. I am pretty sure my pants
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are around my ankles, and I was half dressed because I woke up and
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pants were on the floor. I didn't even drink at the event or anything,
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but I was so exciting, and I came back and I took a
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three hour nap. Okay, I think I ate a little bit too much
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food, but it was a great event. But that's how everybody is after
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an event. It is socially draining today to be at events and connect with
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new people and meet new people, and so there's got to be something to
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anchor that experience so that post event, you're still memorable. Well, the
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thank you note is a way to do this now before you shy away,
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because that means you might have to buy cards, and you might have to
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take out a pen, and you might have to write something. And then
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there's a little bit of organization and we'll talk about these things to make it
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easier for you. But it used to be customary to send thank you notes
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after at any interaction or engagement. Get an old Tom Hopkins book and he
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talks about all the different types of thank you notes for all kinds of social
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occasions and sales occasions and after an appointment, well, an event is literally
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an appointment. And the differences. Though you might connect with many people,
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how do we maintain or build those connections so that we don't lose the value
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of the networking event. And again, the thank you note does two very
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important things. Number One, it creates a reminder of the event. So
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post event, they get this card maybe two or three days later. Because
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I'm not talking about sending a thank you email. See email is just an
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email. It doesn't take any effort. I'm talking about out sending a thank
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you card, a physical thank you card. And so a few days after
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the event, it shows up and this person who's completely forgot about you because
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you made no meaningful impression on them. And that's okay. That's the way
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it works sometimes. Now says oh, I remember this person, this person
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I talked to about such and such a conversation. And we're not going to
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go into what you write in a thank you note. I cover that in
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another program. I think the program is called instant thank you notes for salespeople.
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But it doesn't matter if you're the business owner, you're an executive,
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you're a salesperson, you're trying to raise money for a nonprofit. A thank
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you note creates a meaningful post event connection that reminds the person about who you
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are. It shows some courtesy, It connects you in a meaningful way.
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It's a physical and tangible element, and it is furthering the connection. Do
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you see how that works? Now? Number two, A thank you note
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would be sent to the hosts and important people in that network to provide a
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connection that increases the chance you get invited on the primary invite list. So
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here's something that a lot of folks will come to me and they'll say,
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look, I never get invited to anything. I don't get to go to
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these big networking events. I don't get I'm not a guest. Well,
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maybe you haven't shown appreciation and helped spark that connection of value. Maybe you
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haven't got out your checkbook and contribute it to these organizations that are having events.
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But long story short, thank you not also shows the host that you
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appreciate that the event even existed. Because a lot of folks are questioning whether
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we should have physical events. We can get in some virtual space, or
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we could talk on Slack or text message each other back or open a zoom
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call. Right, A lot of people don't want to have physical events because
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a physical event requires a lot of investment. But again, that investment demonstrates
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quality. That investment slows down the quantity of meetings and then ultimately provides a
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better opportunity for connections. So this once lost thing is of writing thank you
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notes. You don't even have to be very good at it because so few
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people do it, but it carries over the connection post event. Not being
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a little dramatic, you know, I wasn't in my underwear, half naked
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on my bed, passed out. I was just a little tired because it's
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draining for me to be in social environments and interact with people. I don't
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do that very well, and I resist that being there. But I fel
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you know, once I understood that everybody's there, like honeybees, they're moving
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from flower to flower, table to table, They're making new introductions. Half
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the introductions you make are not worth having. But for those interactions, especially
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whoever invited you to the event, or those key people who sat at your
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table, or the one or two people you had a great conversation with,
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why not follow up? Why not follow up now? Again? A thank
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you note is not hey, it was nice to meet you at the event.
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By my product, it's the beginning of an interaction. It gives an
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anchor to the other person that you actually existed at the event. Think about
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the last event you went to. How many hundreds of people were there,
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and of those people, how many did you meet? How many could have
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introduced you to more people, how many could have connected you in a meaningful
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way. But you haven't followed up with any of these folks to even be
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remembered. Because as you don't remember all the people you chated with at an
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event, and you might have problems matching faces with businesses or what they're doing
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in life, or even demonstrated a lot of interest in other people at the
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event, you might have been just going out there and pitching people, which
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is a it's just a no no. You can start the relationship with a
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mild connection or a weak connection with the continuation being used in the thank you
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note. Now what I would do, And I'll just tell you what I
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do most of the time, and I don't do it all the time.
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But ultimately, when I go to an event and I meet people, whether
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or not, there's a business opportunity there. Because a lot of times I'm
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going to charitable events, I'm going to fraternal events, I'm going to educational
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and training events. I do go through each day at the end of the
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day and make a list of all the people I met. Now, this
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might be creepy for some people, okay, but if I met somebody who's
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interesting, I might want to meet them again or learn more. This isn't
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just writing down the list of all the hot chicks. This is making a
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list of all the people you met who potentially were interesting or potentially had opportunity
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for your business, or potentially you could serve them and help them solve problems.
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But the five seconds you met them and shook hands, you're not gonna
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remember their names. So as a mnemonic, so I can remember names.
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So the next day I show up at the event, if I'm at a
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multi week conference, I have written down who I met that day. I
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try to build a little association, and then the next day when I meet
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them, I might actually remember their name, and that's they like that,
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that's meaningful to them. Now I'll take that list and send it to my
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assistant because I may not have their postal address, I may not have their
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email address, I may not have their phone number, and they may not
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have wanted to give it to me because they might be afraid that they were
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going to get pitched. Have you ever seen that? But I have my
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assistant research those things, and then I'll send a handwritten think you note,
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of which many times I'll write that evening because I'm not you know, after
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the event, I'm tired. You know, if you've been on your feet
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all day at a trade show. End of the day, you're tired.
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You don't want to be running around doing extra stuff. You want to be
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solidifying the relationships that you made, extending the connections. Matching. Matchmaking is
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very important. We talk about that in the more advanced programs. But my
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assistant would end up getting all the information we need in our customer relationship management
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system. And in some cases I know I should write handwritten thank you notes
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to everybody, but when course of a week you meet one hundred people,
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my assistant will also send out some emails for me. So if I prompt,
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so, for example, you've met somebody and you said, look,
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I've got information about what you're looking for. When I get back to the
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office, I'll send it to you. Well, if at the end of
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the day you made your list and you made a note that you're going to
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send that information, then you don't forget when you get back to the office,
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because that person had met you and found a solution. And if you
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don't do all the work to follow up, then nothing's going to happen.
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But again, when that think you note comes a physical thank you note,
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it's a special way to show that you take the time to care, You
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took the time to listen and ultimately make connections, so those individuals are more
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likely to open doors for you, they're more likely to follow up. I
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know that anybody I've gotten a handwritten thank you note from has been like a
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list. You know, I move them right up the list. If I've
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hosted a party or a network event and I get a hander in thank you
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note, I don't care if that person was on a primary invite or a
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secondary invite, or a tertiary invite or a plus one. That person starts,
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I learn a little bit more about that person, and they move up
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to a list, especially if they've contributed to the nonprofit or the political campaign
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or whatever that is. But again, the thank you note demonstrates gratitude,
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attention, and it's a positive reinforcement that significantly adds to you, even existing
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in the minds of your prospects after events. It helps you connect in social
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circles because now they have your contact information and helped to establish value in the
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relationship, even if you're just a little bit stroking the ego of the host
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by saying, hey, thank you so much. I got invited by so
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and so, and I went to your event and here are the two things
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that were really enjoyable. Thank you for having me, even because these events
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are not easy to put on. But again, positive reinforcement, demonstration of
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gratitude, and it brings you to the attention of decision makers. Now there's
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more advanced techniques that we could talk about in coaching members of the website inside
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Strategic relations those who are members of that program. We can go down and
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what do you put on a thank you note? We can talk about different
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ways that you can use other things than thank you notes. Because remember,
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everybody's at the event. They had a five hour flight with a two hour
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layover. They aren't going to remember who they met. So again, what
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do we do while we're at the event? But ultimately, how do we
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anchor and seed ideas into those individuals so that their weak memories are in highlighting
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who you are and what you can do for them rather than that awkward connection
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you had because you were nervous and you spilled your drink on yourself and you
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look like an idiot. They don't remember any of that stuff. But again,
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we can shape memories. We can set up the appointments we can do
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the follow up, but that thank you. It doesn't stop with that thank
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you note. Now we can put them into our prospect newsletter if that's appropriate,
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we can put them into a follow up campaign. A good friend of
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mine does a quarterly follow up on individuals that meet his list. We could
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start working on spheres of influence. There's a lot of value in this.
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But again, if you don't send that old fashioned thank you note and all
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you do is text message him, Hey, hey Jim, cool to be
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at such and such event. Thanks for inviting me, dude, then you
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don't get any results. So if you want to build better business relationships,
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more profitable business relationships, relationships that upgrade your opportunity, that take you to
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the next level, then why not consider send in a thank you note if
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you'd like details or even coaching on how you can make this a regular thing
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that your salespeople do. Because this connection, this relationship builds results. Then
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contact us at the office. Visit www dot inside Strategic relations dot com,
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go to the contact page and I justin hit will actually answer your questions either
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in another podcast, but we always answer them directly because you may not have
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known that thank you notes handwritten thank you notes was anything other than what kids
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send after they get Christmas presents. And this is an opportunity here. Thank
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you notes done the right way re establish a physical connection between people. It
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puts you on someone's radar. It reinforce the connections from a even a five
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minute handshake or a two minute introduction, and then ultimately unlocks some of these
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other more advanced techniques that presidents use, that high networth individuals use, and
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that ultimately produce the outcomes and results that you're looking for. Again, I'm
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justin hit with Inside Strategic Relations. We have a free newsletter at www dot
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inside strategic relations dot com My gift to you. We also have a private
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membership program, courses, and an additional podcast archive. So I want to
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thank you for being a part of what we're doing here. I hope it's
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making a big difference when you implement these ideas at a thank you note.
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So easy to get start, yet so few will do it. Test it
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for yourself for thirty days. Thanks for listening. I'm just in hit with
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Inside Strategic Relations.