Cannes 2026: Winning Premium Shelf Space Through B2B Events | Michael Fullman & Paul Elsberg, ACRONYM
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As online ad formats face high saturation and falling conversion response rates, brand leaders face the challenge of finding clean, reliable consumer connection spaces.
At the same time, traditional agency models are shifting toward decentralized specialist networks built for speed.
Dylan Conroy sits down with Michael Fullman and Paul Elsberg from ACRONYM to break down how to transition physical events into data-backed conversion platforms using advanced spatial tech layers.
Key…
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