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Why the Hard Sell Kills Your Best Ideas (Harvard Business Review, Jay A. Conger)
Think of the last time you tried to pitch a brilliant idea. Did you build a fortress of logic, data, and enthusiasm, only to hit a wall of resistance?
In today’s 5-minute briefing, we unpack a massive misconception from HBR's 10 Must Reads on Communication. We explore Jay A. Conger’s landmark research on why the traditional 'hard sell' actually triggers a defensive reflex in your audience. Using the legendary origin story of the 3M Post-it Note, we reveal why true persuasion isn't a debate—it's a process of discovery. You'll learn why data alone fails and how to start aligning with your…
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