Mapping generative AI research in tourism and hospitality — Malekpour et al. (2026)
Generative AI is reshaping the tourism and hospitality (T&H) industry. This study synthesises existing research, identifies key trends and challenges, and proposes a framework to guide future research. Using the SPAR-4-SLR protocol, we triangulate a systematic literature review with bibliometric mapping, qualitative content analysis, and lexicometric analysis of 83 peer-reviewed articles. We introduce and apply an extended ABCDE + D–TCM framework, integrating Antecedents, Barriers, Drivers, Decisions, and Effects with Theories, Contexts, and Methods to provide a structured, theory-grounded…
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