How Much Is My Business Worth Is the Wrong Question

Uphoff on Media Podcast · Aug 12, 2026 · 10m · transcript

Every operator with a timeline, three years to a sale, five to a recap, an exit somewhere out there that hasn’t been dated yet, asks the same question: how much is my business worth? It’s the wrong question. Not because the number doesn’t matter. Because by the time you can answer it with any precision, the decisions that set that number already happened, most of them years earlier.

I talk with dozens of people building, running, funding, and starting B2B businesses every year, nearly all of them with a horizon in mind. Almost every one of them cares about value. Fewer than I’d expect have a…