Why The Royal Family Will NEVER Use TikTok

Where Pop Culture Meets PR · Sep 17, 2026 · 49m

TikTok has become one of the most powerful, and least understood, tools in modern PR, branding and crisis communication, and this episode breaks down exactly how. Jacki Vause sits down with Harri Brown, co-founder of TikTok-first agency Antler Social, to unpack why the platform has matured far beyond dancing teenagers into a genuine search engine. Around 70% of TikTok's global user base is now over 25, and roughly half of millennials saying they'd rather search TikTok than Google.

At the centre of the conversation is Meghan Markle, whose As Ever brand sold out its first product drop in 45…