"I’m Not Trying to Be the Cheapest—I Want to Be the Best" — Reggie Smith | GGP #094
Most shop owners think growth comes from pricing, speed, or volume. But the real driver is how customers perceive your shop before they ever say yes. In this episode, Reggie Smith breaks down how trust, positioning, and experience shape every buying decision.Reggie’s journey at ASG Automotive in Indianapolis started in the bay, working as a lube tech before moving into the front and eventually into leadership. Early on, the shop faced the same challenge most independents do—how customers perceived value, pricing, and expertise. Competing shops weren’t just competitors—they were shaping…
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