E54: Guerrilla Startups - Unconventional Warfare Doctrine Shaping Small Business
In episode 54, Edgar Mills draws parallels between the seven phases of unconventional warfare and the journey of a small business, using lessons from T.E. Lawrence, Mao Zedong, and guerrilla doctrine.
The episode explains each phase: preparation, initial contact, infiltration, organization, buildup, employment, and transition and offers practical takeaways on intelligence, agility, customer support, and offensive strategies for startups aiming to capture market share and grow strategically.
The skinny
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