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Selling the Experience w/ Greg Herring :: Ep 73 The Lyndsay Stafford Show
In this episode of The Lyndsay Stafford Show, Lyndsay talks with Greg Herring, Director of Sales and Marketing at Nashville Ballet and longtime sports marketer.
Greg shares how he went from college athletics and NASCAR to the world of ballet, and why marketing live experiences is all about memories, not just tickets. He breaks down how Nashville Ballet attracts younger and first-time audiences, the role of video, social media, and influencers, and how to make the arts feel accessible instead of intimidating.
They also dig into lessons any business can use: trying bold ideas, learning from…
The skinny
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