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When CROs and CPOs Share OKRs: Why Market Intelligence Matters More Than Internal Politics
Today I want to talk about the relationship between a CRO and a Chief Product Officer, especially when they share OKRs.
The first thing I'll say is that I love shared OKRs. They create accountability, trust, communication, and teamship. They force revenue and product leaders to work through challenges together instead of operating in silos.
The challenge comes when the CRO is measured on bookings and revenue while the CPO is measured on adoption and product usage. Both leaders are trying to achieve business growth, but they're often looking at different data and hearing different signals from…
The skinny
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