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Australian Listening Trends and AP-SoundStack Partnership Insights · RedTech daily podcast - Powered by AI

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  Welcome to the RedTech daily podcast, powered by AI.
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  I'm Marguerite Clark, bringing you the latest in radio broadcast and digital audio news.
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  Today, we're discussing the continued increase in Australian listenership and the Associated
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  Press's new partnership with SoundStack for global audio streaming.
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  Australia's Commercial Radio & Audio industry group has released a new listenership survey
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  conducted by GfK.
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  The survey reveals that commercial radio has gained 53,000 new listeners, with a total of
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  12.5 million Australians tuning in weekly.
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  Streaming listenership also rose, with an increase of 55,000, reaching 3.3 million weekly
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  listeners.
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  The 25 to 54 age demographic, crucial for advertisers, saw significant growth, adding
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  116,000 listeners to reach 6.2 million weekly.
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  In-car listening continues to thrive, gaining 266,000 listeners to hit 10.3 million weekly.
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  Commercial radio streaming in cars grew to 1 hour and 37 minutes weekly, while home
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  streaming stayed steady at 3 hours and 34 minutes.
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  These figures are based on data from Adelaide, Brisbane, Melbourne, Perth, and Sydney.
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  The Associated Press has teamed up with SoundStack to enhance its global audio
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  streaming capabilities.
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  This collaboration will support the Associated Press's all-news audio stream using
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  SoundStack's full-stack solution.
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  The partnership promises more reliable audio delivery through SoundStack's global content
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  delivery network, which includes twelve data centers worldwide.
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  Additionally, the Associated Press will benefit from increased operational control with cloud
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  automation and efficient content repurposing via SoundStack Splice, transforming on-demand
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  audio into live streams.
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  That's all for today's episode of the RedTech daily podcast.
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  To read the full articles and explore more insights into the world of radio broadcast and
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  digital audio, visit our website at redtech.pro.
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  I'm Marguerite Clark, and thank you for listening.
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  We'll catch you in the next episode!