Latest / What Does The World Need More Of? / What The World Needs More Of - Ron Baker - S01E06
Transcript
- 0:07Speaker 1: Well, hello, everybody, and welcome back to What the World
- 0:10Speaker 1: Needs More of podcast. Today, I'm really pleased to introduce
- 0:15Speaker 1: my guest, Ron Baker. Now, I've had the luxury of
- 0:34Speaker 1: knowing ron for approximately 30 years he's a prolific author
- 0:38Speaker 1: and writer and leads a podcast called the soul of
- 0:41Speaker 1: enterprise that you should definitely subscribe to i do not
- 0:46Speaker 1: know what ron thinks is the most important thing we
- 0:48Speaker 1: should be working on to make the world better so
- 0:52Speaker 1: ron why don't you uh let us know what you
- 0:55Speaker 1: think and then we'll go from there thank.
- 0:56Speaker 2: You well thank you danielle i'm thrilled to be here
- 1:00Speaker 2: and thanks for this question this question is phenomenal And
- 1:03Speaker 2: it really stumped me for weeks, literally. I mean, because
- 1:07Speaker 2: I could think of 10 things, 12 things off the
- 1:09Speaker 2: top of my head, and you forced me to prioritize,
- 1:14Speaker 2: which essentially means one thing. And it comes down to this.
- 1:20Speaker 2: You know, when you look back at history, our ancestors
- 1:23Speaker 2: worried about having enough calories. And today, we worry about
- 1:28Speaker 2: having enough battery life. We're living in the greatest explosion
- 1:35Speaker 2: of human prosperity in history. And somehow we've convinced ourselves
- 1:41Speaker 2: we're victims. The British author Aldous Huxley, who I know
- 1:46Speaker 2: you know, Brave New World, he said most human beings
- 1:49Speaker 2: have an almost infinite capacity for taking things for granted.
- 1:55Speaker 2: So when I think about your question, I think about
- 1:57Speaker 2: the default setting of the human population. condition has been
- 2:02Speaker 2: scarcity and civilization is the story of overcoming that scarcity
- 2:08Speaker 2: and gratitude is remembering that story so my answer is
- 2:13Speaker 2: we need more gratitude.
- 2:16Speaker 1: Well thank you for thank you for that i'm so
- 2:19Speaker 1: let's let's chat about gratitude and when when you think
- 2:24Speaker 1: of gratitude it's got to be more than just a
- 2:28Speaker 1: lubrication absolutely So from a personal standpoint, how do I
- 2:37Speaker 1: employ gratitude in my life and in my local community?
- 2:41Speaker 1: That could be my family or my real region. And
- 2:45Speaker 1: then how can gratitude really influence the betterment of our world?
- 2:52Speaker 2: Well, because I think the world doesn't have a shortage
- 2:55Speaker 2: of critics. We all criticize things we don't like. It
- 2:59Speaker 2: has a shortage of grateful people. You know, gratitude doesn't
- 3:02Speaker 2: go viral. Grievance does and complaints and whining, but gratitude doesn't.
- 3:09Speaker 2: But gratitude isn't pretending everything's perfect. I'm not trying to
- 3:12Speaker 2: be Pollyannish here, but it's recognizing how astonishingly good so
- 3:20Speaker 2: much that we have already is. And I come back
- 3:23Speaker 2: to Deirdre McCloskey, one of my favorite all-time economists, as
- 3:27Speaker 2: you know. She reminds us that the great enrichment wasn't 20%.
- 3:33Speaker 2: It wasn't 40%. It wasn't 200%. It was 3,000 to 4,000%
- 3:40Speaker 2: improvement over two centuries. Wealth is relatively young. Wealth in abundance.
- 3:47Speaker 2: And it's the single greatest improvement in the human condition.
- 3:52Speaker 2: And we won history's lottery. And she says, and we
- 3:55Speaker 2: complain that the champagne isn't cold enough. And I think
- 4:00Speaker 2: that's a great way to put it.
- 4:02Speaker 1: I think the highlight message is already here. Gratitude doesn't
- 4:10Speaker 1: go viral. How can we make gratitude go viral? How
- 4:16Speaker 1: could we change this so that we're standing on You know,
- 4:21Speaker 1: you remember the Sunday Pink section in the San Francisco
- 4:24Speaker 1: Chronicle when the movie reviewer was out of the seat,
- 4:27Speaker 1: you know, just couldn't fall forward, right? I mean, you
- 4:31Speaker 1: knew that was a movie to go to and you
- 4:34Speaker 1: would be grateful for attending. So let's frame moving gratitude
- 4:43Speaker 1: in a viral setting. What would it take? What would
- 4:46Speaker 1: the structure need to be to... be graceful, and viral?
- 4:53Speaker 2: That's another great question that I'm not even sure I
- 4:56Speaker 2: have a good answer for. One thing I can tell
- 4:59Speaker 2: you that's really helped me is to literally keep a
- 5:02Speaker 2: gratitude journal. So when you ask me for actions of
- 5:06Speaker 2: what people could do tomorrow, just keep a gratitude journal
- 5:10Speaker 2: for all the things that you're grateful for. One of
- 5:16Speaker 2: the things about gratitude is it's It's evidence that you
- 5:20Speaker 2: understand history. There's a historian by the name of David
- 5:24Speaker 2: Hackett Fisher who made the point that if America is
- 5:29Speaker 2: the only country you know, you don't even really know America.
- 5:34Speaker 2: Because gratitude is all about comparison. Until we've been to
- 5:38Speaker 2: other places, we don't see or we take for granted
- 5:42Speaker 2: what we have here at home. And I think that's
- 5:45Speaker 2: quite a profound observation. That if you only know one country,
- 5:50Speaker 2: you don't know any because you have no frame of
- 5:53Speaker 2: reference of comparison.
- 5:56Speaker 1: You and I have had the privilege of a great
- 5:59Speaker 1: amount of travel. And I think like you, when we
- 6:05Speaker 1: cross back across our border, I am grateful for being home, right? And,
- 6:12Speaker 1: you know, recently the United States and Canada and Mexico
- 6:15Speaker 1: hosted the World Cup. And Forget the world strife and
- 6:20Speaker 1: whether or not your team won or didn't win. What
- 6:22Speaker 1: I was listening to was the stories of, you know,
- 6:27Speaker 1: just admiration of who we are and the kinds of
- 6:31Speaker 1: things that we get to have. Buc-ee's, right? Buc-ee's became the,
- 6:36Speaker 1: and if you don't know, if you're listening, you don't
- 6:39Speaker 1: know Buc-ee's. Buc-ee's is a fueling station that has like
- 6:42Speaker 1: 150 pumps, but it has like this almost grocery store atmosphere.
- 6:47Speaker 1: and it's got quite the following.
- 6:51Speaker 2: And the cleanest bathrooms.
- 6:53Speaker 1: Actually, I read that. I read that. That's exactly what
- 6:57Speaker 1: they wanted. They wanted travelers to be grateful for clean
- 7:03Speaker 1: restroom facilities.
- 7:06Speaker 2: It's on their signs on the highway. That's what they
- 7:09Speaker 2: focus on. I find that fascinating just from a branding
- 7:12Speaker 2: messaging standpoint.
- 7:14Speaker 1: So when we're I want to follow up on your
- 7:18Speaker 1: gratitude journal. I've known you for a really long time,
- 7:21Speaker 1: and this is the first time I think you've ever
- 7:24Speaker 1: shared with me that you have a gratitude journal. Without
- 7:27Speaker 1: going into the private spaces there, what are the kinds
- 7:31Speaker 1: of things that you jot down in your gratitude journal?
- 7:35Speaker 2: Well, obviously relationships and loved ones and dear friends such
- 7:39Speaker 2: as yourself, but also relationships. I walk around kind of
- 7:46Speaker 2: in amazement at everything that we have here, Danielle. I
- 7:51Speaker 2: really do. I mean, markets don't just create wealth. They
- 7:54Speaker 2: create opportunities for gratitude every second. I mean, every meal,
- 8:00Speaker 2: every airplane I step on, I'm like a little kid.
- 8:02Speaker 2: I mean, we both fly a lot. And I'm like
- 8:07Speaker 2: a little kid on the airplane. I don't like everything
- 8:09Speaker 2: we have to do before and after. But I love
- 8:13Speaker 2: sitting on that plane and just taking off. I'm in
- 8:16Speaker 2: awe of it. And every MRI, every pencil, every pencil,
- 8:25Speaker 2: nobody in the world knows how to make this thing.
- 8:28Speaker 2: And the coordination of millions and millions and millions of
- 8:32Speaker 2: people that may be warring with each other, have different religions,
- 8:37Speaker 2: different world beliefs, different political views, and yet somehow... When
- 8:42Speaker 2: I walk into a Staples or go onto Amazon, I
- 8:45Speaker 2: can find the exact pencil, even in different colors, and
- 8:48Speaker 2: the exact lead I want. I'm in awe of it.
- 8:52Speaker 2: It's a miracle. It really is a miracle.
- 8:55Speaker 1: You know, we used to chat when we were teaching
- 9:00Speaker 1: our ethics class. We would talk about Adam Smith, and
- 9:04Speaker 1: I see that you have Wealth and Poverty by Gilder
- 9:06Speaker 1: on your bookshelf. You know... Adam Smith's invisible hand, right?
- 9:12Speaker 1: That just reason that things work together and whether that's
- 9:19Speaker 1: self-interest or whether it's an advanced influence, right? Whether you
- 9:25Speaker 1: want to call it religion or God or nature or whatever.
- 9:30Speaker 1: But that system, that system just works. Do you think
- 9:35Speaker 1: that's a whole lot of this? Is it We just
- 9:38Speaker 1: don't pay attention to what it takes for these things
- 9:42Speaker 1: to land in our lives. And therefore, we're lacking that
- 9:47Speaker 1: childish honest that you just talked about being on an airplane.
- 9:52Speaker 1: And I don't mean you're a child.
- 9:54Speaker 2: But I feel like one. And yeah, I just think
- 9:58Speaker 2: we're so acclimated. to it, we just take it for granted.
- 10:02Speaker 2: But I think our ancestors would be blown away, not
- 10:07Speaker 2: just because of the iPhone in our pocket that's got
- 10:09Speaker 2: more computing power and access to the world's knowledge that
- 10:14Speaker 2: kings of yore would never come near having, but also
- 10:18Speaker 2: just because we walk around and I hand a plastic
- 10:26Speaker 2: card to somebody and they give me a car in
- 10:29Speaker 2: a foreign country where I can't even speak the language.
- 10:32Speaker 2: I mean, that's just bizarre. The caveman or the people
- 10:35Speaker 2: that roamed around in tribes would not understand that. Or
- 10:39Speaker 2: I can walk into a deli in New York at
- 10:41Speaker 2: 2 a.m. and get a bagel and cream cheese and
- 10:47Speaker 2: New York grows nothing. How does it even get there?
- 10:50Speaker 2: And why is it there? At the exact time I
- 10:54Speaker 2: need it. I never tell my grocery store when I'm
- 10:56Speaker 2: coming in what I'm going to buy. I don't make
- 10:59Speaker 2: an appointment with them. I don't give them any warning.
- 11:02Speaker 2: I just walk in and boy, if they don't have
- 11:03Speaker 2: what I want, I'm going to be very upset. That's
- 11:07Speaker 2: a miracle to me.
- 11:09Speaker 1: So let's flip the coin over, right? What is it
- 11:13Speaker 1: that you think makes people's frustrations go viral? If they're
- 11:18Speaker 1: not grateful, I mean, if grateful If gratefulness isn't going viral, right,
- 11:24Speaker 1: what is it about the antithesis of gratefulness, sadness, disappointment, whatever, frustrations, shock,
- 11:33Speaker 1: what is it that leads that to be viral?
- 11:38Speaker 2: I don't know. There's something negative that we're all wired,
- 11:41Speaker 2: our lizard brains, for resentment, grievance, whining, complaining. a pessimist's
- 11:48Speaker 2: view of life. Not that I'm a sunny optimist all
- 11:52Speaker 2: the time, but I'm a paranoid optimist. I look around
- 11:59Speaker 2: and go, it's never been better. I'd rather be poor
- 12:02Speaker 2: today in the United States of America than anywhere else
- 12:07Speaker 2: in the world. Period. Put me in the bottom 1%
- 12:11Speaker 2: and I'd rather be in this country than anywhere else.
- 12:15Speaker 2: And You could even carry that back and say, I'd
- 12:18Speaker 2: rather be poor today than rich 300 years ago or
- 12:24Speaker 2: 200 years ago when a simple infection would have killed
- 12:29Speaker 2: you and did kill many who were quite wealthy. Rothschild
- 12:33Speaker 2: or something had a son who died from an infection
- 12:37Speaker 2: that you and I could run down to CVS and
- 12:39Speaker 2: spend two bucks or get for free an antibiotic that
- 12:44Speaker 2: would cure us. It's astonishing to me, and we just
- 12:47Speaker 2: kind of take it for granted. We don't ever sit
- 12:50Speaker 2: back and reflect on how far we've come. This isn't
- 12:54Speaker 2: to say everything's perfect. This isn't to say there aren't problems.
- 12:58Speaker 2: But I think if you have gratitude, it makes you
- 13:02Speaker 2: aware and very optimistic that you can make tomorrow even better.
- 13:05Speaker 2: You can build on it. It's like standing on the
- 13:07Speaker 2: shoulders of giants of yore.
- 13:10Speaker 1: You know, I have a favorite saying, and I think
- 13:12Speaker 1: I've shared it with you before, that All discontent starts
- 13:16Speaker 1: with comparison.
- 13:17Speaker 2: Yes, that is very true.
- 13:20Speaker 1: I think that fits into this. Envy is probably the
- 13:26Speaker 1: wrong word. Jealousy is definitely the wrong word. But we
- 13:30Speaker 1: have a natural look for comparing ourselves and our lot
- 13:38Speaker 1: with those of others, right? And that creates... that can
- 13:43Speaker 1: create some of our challenges. I see that in the gratitude.
- 13:47Speaker 1: You know, I'm with you. I'd like to find ways
- 13:50Speaker 1: to block these negative constructs, right? And the viralness of that.
- 13:58Speaker 1: I think that we do tend to share, we tend
- 14:04Speaker 1: to share the negative and we seem to harbor, you know,
- 14:10Speaker 1: keep within ourselves those things that we're really grateful for.
- 14:14Speaker 2: It's kind of, it's become the new business model, at
- 14:17Speaker 2: least in the political punditry world. You know, if you
- 14:20Speaker 2: can rile up resentment and, you know, victimization and all
- 14:25Speaker 2: these other things, then there's always going to be a
- 14:28Speaker 2: monetary yield there. But I just think that, you know,
- 14:32Speaker 2: we need more gratitude. I mean, abundance is an economic
- 14:35Speaker 2: fact and I can prove it a lot of different ways,
- 14:37Speaker 2: but gratitude is our moral response to that abundance.
- 14:42Speaker 1: You know, I think that you and I have talked again.
- 14:45Speaker 1: We have a long history. What would Adam Smith in
- 14:49Speaker 1: his book, Moral.
- 14:52Speaker 2: Theory of Moral Sentiments.
- 14:53Speaker 1: Theory of Moral Sentiments. And if I understand it right,
- 14:56Speaker 1: and I'll be candid, I haven't read it, but I
- 14:58Speaker 1: think Smith was more proud of that than... He was.
- 15:04Speaker 1: than his capitalistic book. So what do you think Smith
- 15:08Speaker 1: would think about our lack of gratefulness?
- 15:13Speaker 2: Yeah, that's a really good question. I wish I knew
- 15:15Speaker 2: more about Smith and his views of gratitude. I know
- 15:19Speaker 2: he talked about it, but it wasn't the central insight
- 15:24Speaker 2: that he had, really. But I think he would express
- 15:28Speaker 2: incredible gratitude just because he thought the wonders of the
- 15:32Speaker 2: invisible hand is kind of a miracle. You know, I
- 15:35Speaker 2: think you wrote a substack about why do Wyoming ranchers
- 15:39Speaker 2: get up at 5 a.m.? so New Yorkers can go
- 15:42Speaker 2: into a restaurant and get a great steak. It's certainly
- 15:46Speaker 2: not for love of New York or New Yorkers, but
- 15:50Speaker 2: it's because they're self-interested. I mean, if you think about it,
- 15:53Speaker 2: nobody goes into a store for the pleasure of the merchant.
- 15:58Speaker 2: The merchant has to serve us. They have to please
- 16:01Speaker 2: our interests first, just like the pilot has to fly
- 16:03Speaker 2: us to do whatever we do to earn our money.
- 16:07Speaker 2: Even though the pilot doesn't know us, They don't necessarily
- 16:11Speaker 2: care about us. They may have different political views or
- 16:13Speaker 2: religious views or ethnic, you know, there could be hostilities
- 16:17Speaker 2: between our ethnicities going back hundreds of years. And yet,
- 16:21Speaker 2: here's somebody that gets up and goes to work and
- 16:24Speaker 2: flies me to where I need to be, along with
- 16:26Speaker 2: a bunch of other people, you know, above and below
- 16:29Speaker 2: the wing who coordinate that trip. That fascinates me. And
- 16:34Speaker 2: it all works without a czar in the White House
- 16:36Speaker 2: directing it all.
- 16:38Speaker 1: I think that's a phenomenal way to transition to our
- 16:42Speaker 1: final question, which is assuming we've got somebody who's listening
- 16:46Speaker 1: to this on a podcast, they're driving a car and
- 16:48Speaker 1: we want them to get to where they're going safely.
- 16:50Speaker 1: What can they do tonight, tomorrow, the next time they
- 16:55Speaker 1: have an opportunity to dampen that negative spirit and just
- 17:01Speaker 1: reflect on what they should be grateful for?
- 17:04Speaker 2: I think the best way to do it is literally
- 17:06Speaker 2: to write it, keep a journal and write just one
- 17:09Speaker 2: thing that you're grateful for, for the day. You know
- 17:11Speaker 2: how we talk about after action reviews, right? What went right?
- 17:14Speaker 2: What went wrong? What just, just write down one thing
- 17:17Speaker 2: that you're grateful for that day. It could be meeting somebody.
- 17:19Speaker 2: It could be a conversation such as this. It could,
- 17:22Speaker 2: it could be a whole host of things, a nice thing,
- 17:24Speaker 2: a neighbor did whatever. I think just doing that. And
- 17:28Speaker 2: then when you get resentful or you're upset, You have
- 17:32Speaker 2: a lot of different things to look back on and
- 17:35Speaker 2: count your blessings. If you want to be wealthy, count
- 17:37Speaker 2: your blessings.
- 17:39Speaker 1: That is an excellent way to wrap this up. Everybody,
- 17:42Speaker 1: this is Ron Baker, founder of Threshold and a podcaster
- 17:48Speaker 1: at the Soul of Enterprise and my good friend. And
- 17:51Speaker 1: until next time, and I'll put all of Ron's contact
- 17:53Speaker 1: information in the notes. Thank you, Ron. And thank you, listeners,
- 17:58Speaker 1: to listening to What the World Needs More of podcast.