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73: Are DMOs Facing an Identity Crisis? (Christian Mengel)
This episode of Destination Discourse starts in the most on-brand way possible: with Christian Mengel joining live from the Kansas City airport, turning the conversation into a truly mobile edition of the show.
After a quick round of banter and Stu’s News on Apple’s latest promises around Siri, the conversation shifts into a much bigger question for the destination industry: what is the real role of a DMO now?
Christian brings three predictions for 2026, including more mergers and acquisitions, a growing importance of earned media, and a bigger conversation around how DMOs define their…
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