Charlotte Hornets' Shelly Cayette-Weston on how the NBA franchise is rebuilding growth, revenue, and the fan experience 4/16/26
CNBC's Lillian Rizzo joins Alex Sherman on what may really be behind the Justice Department's antitrust investigation into the NFL. Then, Alex speaks with Shelly Cayette-Weston, President of Business Operations for the Charlotte Hornets, about how the organization is strengthening its business foundation while building a winning culture on and off the court.
She details what the president of business operations role looks like for an NBA franchise, from overseeing ticket sales, sponsorships, operations, and community engagement to leading fan experience strategy across more than 150 events at…
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