Latest / The Clarity Mandate with Dr. Vivian Atud
**From Prince to the Participation Economy: John Petrocelli on Live Streaming, AI & the Future of Memedia is not getting more people to watch—but getting them to participate?
In this powerful episode of The Clarity Mandate Podcast with Dr. Vivian Atud, media and live streaming pioneer John Petrocelli of Bulldog DM reveals how he repeatedly identified major shifts in technology, media, and audience behavior before the rest of the market caught up.
John shares the remarkable story of helping Prince build a direct-to-consumer digital music experience, giving the legendary artist a stronger connection with his global fan base at a time when the traditional music industry was still questioning the future of digital distribution.
But that was only the beginning.
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