Content is KEY: From "Publish or Perish" to "Adapt or Die", with Scott Gillum | Ep #683

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Mar 27, 2024 · 23m

As an agency owner, have you explored the possibilities of content creation? Has it proven effective in building an audience or generating leads? Today's guest is an agency owner who has been writing books and collaborating with different publications for years. However, he finds that, for marketers, content doesn't really bring a lot of leads. For him, it's all about the credibility and trust you build through that content. He'll discuss why content creation nowadays is all about credibility and learning to adapt to leverage new tools. He'll also share why he chose an agency model that…