AI ROI: what Klarna, Copilot and baselines reveal
Who is actually earning a return on AI, and how can you tell the difference between an audited number and a vibe? The position here is blunt: most reported AI ROI is a claim made against a baseline nobody measured. Klarna's 2024 claim that its assistant did the work of 700 agents, followed by its 2025 rehiring of humans, is treated as the most instructive case study available. You walk away knowing where returns genuinely show up, in coding with GitHub Copilot at 10 to 30 percent on well scoped work and in contact center handle time, why Moderna's document drafting gains came mostly from…
The skinny
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