Surprise and Delight!
I've spoken on several different occasions and on numerous podcasts about my underlying fear that we all run the risk of becoming commoditized if we don't take a more proactive approach to enhancing the patient experience in our practices. The bar is low because your competition is doing absolutely nothing in this area, so even small things can create a big impact. In this episode, I tell the story of my favorite winery sending me a commemorative bottle of wine for the launch of Next Level Executive - a gesture I never expected that brought tears to my eyes. This story is relatable to every…
The skinny
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