Carl-Gould-#70secondCEO-The Danger Zone: Where "Looks Good" Costs You Money

Carl Gould #70secondCEO · Jun 19, 2026 · 1m

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

So, let me ask you a question. I'm going to give you 3 scenarios, tell me what you would do. First scenario, you give me, let's imagine I worked for you, you give me a $5000 expense budget, marketing, whatever. You gave me $5000, and then I went out and spent all $7500 of it! What would you say to me? What the hell? You would ask questions would you not? Maybe it was a worthwhile spend, but you'd want to know why I went over. So, if you gave me $5000 and I spent all $1000, what…