Moving Retail Tech Beyond the Pilot Phase
Retailers rarely manage to scale new storefront technology beyond a basic pilot phase. Demo modes simulate perfect conditions, but they completely ignore the chaotic reality of a live store. This operational gap kills widespread rollouts. Mark Propes, Chief Business Development Officer at Vusion, and Hitha Herzog, Chief Retail Analyst at H Squared Research, join Jeremy Goldman to pinpoint exactly why these retail trials hit a wall, and how brands can actually make in-store tech work. “Are you really building something that's durable enough and rugged enough for what happens in the aisle?"…
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