38. Understanding the Psychology of Motivation for Fundraisers and Funders and How it Impacts Donor Retention
Ayelet Fishbach, Ph.D., is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business, and the author of Get It Done (surprising lessons from the science of motivation).
In this episode, Ayelet breaks down the intricate details behind donor motivation and how motivation differs based on the segment of donor. She gives us a number of helpful language suggestions for engagement, as well as other real-time strategies you can implement when trying to reach your fundraising goals. We also get into the motivation of the…
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