OOF: Path for Texas Tech, BYU, Utah, etc. to LEAVE Big 12 Is Still VERY Clear as Big 10, SEC Hunt

Locked On Big 12 | Daily College Football & Basketball Podcast · Apr 22, 2026 · 29m

The persistent revenue gap between the "Power Two" (SEC and Big Ten) and the rest of college athletics has created a volatile environment where even the Big 12’s strongest brands, like Texas Tech, must remain strategically agile. As of April 21, 2026, the financial disparity is stark: Big Ten and SEC schools are projected to receive nearly 60% of the $1.3 billion annual CFP payout beginning next season. For a program like Texas Tech, which is currently coming off a Big 12 Championship and a College Football Playoff berth, the "move up" is no longer about seeking validation—it’s about securing…