Latest / Medsolve Dynamics / Physicians need to translate clinical intent into financial implications.
Transcript
- Yoel Bakas: After 20 years of selling technology into oncology programs, here's what most people miss. Physicians are being asked to be involved in capital decisions more often because the consequences now directly affect autonomy in the clinic. AI, staffing models, theranostics, benign disease, These are not isolated decisions anymore. They change workflows, coverage models, and what is possible day to day. and they can significantly impact program success. The discomfort you might be feeling is rational because many physicians were not trained to translate clinical intent to operational and financial implications. This is not about doctors becoming CFOs. It is about making sure the clinical intent survives contact with operational and financial reality. so that the program remains strong and sustainable.