HIGHLIGHTS: Debra Crew - CEO of Diageo

In Good Company with Nicolai Tangen · Mar 28, 2025 · 9m

We've curated a special 10-minute version of the podcast for those in a hurry.

Here you can listen to the full episode: https://podcasts.apple.com/no/podcast/diageo-ceo-shifting-drinking-trends-brand-innovation/id1614211565?i=1000700857139&l=nb

Are our drinking habits changing? In this episode, Nicolai Tangen sits down with Debra Crew, CEO of Diageo, to explore the shifting landscape of the spirits industry. They discuss emerging consumer trends, including how Gen Z is embracing “zebra striping”—switching between alcoholic and non-alcoholic drinks while socializing. Debra shares insights into…