Shannon Rosic on Swift Lifts Elevating Brands
This week, I sat down with Shannon Rosic, Director of WealthStack Content & Solutions at Informa, to chat through how a 'Swift Lift' can propel business to new heights. But, is a celebrity endorsement enough to make a business successful? Today, we'll chat about the importance of making content, even when no one is looking, and how having a solid brand in place can help your brand maintain success should a major public endorsement ever come your way.
We also spoke on digital content and the evolving role of AI in podcasts and the art of crafting humanized media that resonates. Whether you're…
The skinny
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