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HOT TAKE: Texas Tech's PERFECT New Logo? BYU, Utah NEED TO WIN, BROKE NIL Schools | Big 12 Squad
Texas Tech Athletics recently unveiled a major rebrand focused on its visual identity, set to be fully implemented for the 2026-2027 academic year.
The core of the rebrand revolves around a return to a classic, cleaner look, which fans have been requesting.
Here are the key details:
1. The Modernized Double T Logo
"Level the Bevel": The biggest change is a "modernized" Double T logo. This is essentially a return to the historic flat, non-beveled Double T, removing the 3D black shading that has been used since 2000.
Design: The new design is clean, flat, and features proportional elements and…
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