How a Secret Sauce Recipe Built a 50-Year Brand

Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity · Jul 22, 2026 · 8m · transcript

In this episode of Building Brands, Lucas and Luna explore how a simple, guarded recipe — the KFC Original Recipe of 11 herbs and spices — became the foundation of a global brand that has endured for over half a century. They discuss how a single secret can create mystique, drive customer loyalty, and protect a brand from competitors, using Colonel Harland Sanders's story and the $1 billion valuation of the recipe's lore as concrete anchors. The conversation touches on trade secrets versus patents, the marketing power of the unknown, and what happens when the secret nearly gets out…