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Craft Business Growth: Scaling Through Content and Community with Claudia Chase and Elena Kawachi
In this episode of The Growth Class, host Phil Masiello interviews Claudia Chase, founder and president and Elena Kawachi, Co-owner and head of marketing at Mirrix Looms.
Claudia shares the remarkable story of how a personal need for a portable, professional-quality tapestry loom evolved into a globally recognized weaving brand that has served artists and makers for nearly three decades.
The conversation explores how Mirrix Looms built a loyal customer base through education, content marketing, community engagement, and continuous product innovation rather than relying on traditional…
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