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Backroads' Avery Hale Smith on Surviving Succession in a Legacy Family Business
“Nepo baby” is an easy label to apply to anyone who joins a family business. What we rarely talk about is the pressure to prove yourself and the effort it takes to be taken seriously.
This week on SUPERWOMEN, we sat down with Avery Hale Smith, Chief Experience Officer at Backroads, to talk about the experience of working inside a family business. Avery opens up about the challenge of stepping into a company with such a rich legacy.
Avery reveals how she navigated Backroads through the chaos of COVID, when everything was falling apart, and how she rebuilt the company from the ground up. From…
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