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Kraken: Seattle’s Bold Brand Choice | Seattle Kraken News
Six years ago, Seattle chose “Kraken” over dozens of other names — a bold, controversial pick that sparked citywide debate but ultimately became a symbol of the city’s unique identity. While the team’s on-ice results are still evolving, the Kraken name has deeply resonated with fans, tapping into Seattle’s maritime roots and innovative spirit. What started as an afterthought became marketing gold — generating passionate reactions that fueled a rich, cinematic brand narrative, complete with glowing eyes, tentacles, and bioluminescent depths. The story now evolves to reflect Seattle’s core…
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