Latest / Early Edition with Ryan Bridge / Ben Youdan: Action for Smokefree Director on crack down on disposable vapes starts today

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Ben Youdan: Action for Smokefree Director on crack down on disposable vapes starts today · Early Edition with Ryan Bridge

• 0:00
  Speaker 1: Smoking, well, not smoking, but vaping. Disposable vapes are out
• 0:04
  Speaker 1: from today. Advertising rules are being tight and it's all
• 0:06
  Speaker 1: about an effort to cut the teenage vape rate of
• 0:09
  Speaker 1: ten percent. Ben Yoden is Action for Smoke Free twenty
• 0:13
  Speaker 1: twenty five director with us this morning.
• 0:14
  Speaker 2: Hey Ben, good morning.
• 0:17
  Speaker 1: Good to have you on the show. So we're never
• 0:20
  Speaker 1: actually going to see vapes. If we go into a
• 0:22
  Speaker 1: diary from today, we're not actually going to see them anymore,
• 0:24
  Speaker 1: are we No, Well.
• 0:26
  Speaker 2: The rules are changing to get rid of disposable vapes,
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  Speaker 2: as you say, but also to make them less visible retail,
• 0:34
  Speaker 2: so particularly in the specialist fake retailers that as of
• 0:40
  Speaker 2: today you're not supposed to be able to see them
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  Speaker 2: from outside the store or even on their websites as well,
• 0:46
  Speaker 2: So trying to make them much less appealing from outside
• 0:49
  Speaker 2: the shops.
• 0:49
  Speaker 1: Does that actually work because we put cigarettes behind a screen,
• 0:53
  Speaker 1: remember when we did that? Does that actually stop demand
• 0:56
  Speaker 1: or is it really just at the end of the
• 0:58
  Speaker 1: day price that does that?
• 1:01
  Speaker 2: Well? I think with cigarettes it's been a combination of
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  Speaker 2: lots and lots of things, including pricing, putting out a display,
• 1:06
  Speaker 2: and making the packages play with vapes we're looking at
• 1:09
  Speaker 2: something slightly different because we do want them to be
• 1:12
  Speaker 2: available for adults who's smoke and they're using them to
• 1:15
  Speaker 2: stop smoking and have appeal compared to a cigarette. But
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  Speaker 2: what we don't want is for them to be marketed
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  Speaker 2: in a way or sold at a price point that
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  Speaker 2: is appealing to young people and people have never smoked
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  Speaker 2: as well. So it's about trying to get that balance right.
• 1:31
  Speaker 1: Do we have it right? Because the thing is, with smoking,
• 1:33
  Speaker 1: they put the price up every year, what is it,
• 1:36
  Speaker 1: ten percent? I think they've paused it, but that's what
• 1:38
  Speaker 1: made people stop smoking. I thought, oh my god, I
• 1:40
  Speaker 1: literally can't afford their so eithers have to steal them
• 1:43
  Speaker 1: or not smoke anymore, whereas with vaping they're not moving
• 1:46
  Speaker 1: the price.
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  Speaker 2: Right. Well, I think pricing has definitely had a massive
• 1:50
  Speaker 2: impact with smoking, and actually we're probably the most expensive
• 1:54
  Speaker 2: country in the world relative to income to buy cigarettes now,
• 1:58
  Speaker 2: although the city creation at the moment, we still have
• 2:01
  Speaker 2: smoking very concentrated in our kind of lower income populations
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  Speaker 2: and still much higher rates for Mahdi and Pacific. So
• 2:10
  Speaker 2: having more affordable, less harmful al turn, it's accessible to
• 2:14
  Speaker 2: people who are still smoking. I think is still really
• 2:16
  Speaker 2: really important, but for young people doing things like getting
• 2:20
  Speaker 2: rid of the disposable baits which are really cheap and
• 2:22
  Speaker 2: accessible and still have been at kind of pocket when
• 2:26
  Speaker 2: the price is really five or ten dollars, and just
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  Speaker 2: leaving things that are still cheap than cigarettes, but not
• 2:33
  Speaker 2: so cheap that they're very easy to buy. I think
• 2:36
  Speaker 2: it's part of trying to get that balance that we
• 2:38
  Speaker 2: haven't necessarily had right so far.
• 2:40
  Speaker 1: All Right, being appreciate your time being Joden the you
• 2:43
  Speaker 1: Didn't Rather the action for Smoke for You twenty twenty
• 2:45
  Speaker 1: five To rictate For more from early edition with Ryan Bridge,
• 2:49
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• 2:52
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